Adanola

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Is Value Activewear’s Next Big Opportunity?
The accessibly priced British DTC brand Adanola generated $112 million last year. Now, founder Hyrum Cook and new chief executive Niran Chana are making a major US push backed by private equity firm Story3.

Is Value Activewear’s Next Big Opportunity?
The accessibly priced British DTC brand Adanola generated $112 million last year. Now, founder Hyrum Cook and new chief executive Niran Chana are making a major US push backed by private equity firm Story3.

Introducing Naked Wolfe and Adanola
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Introducing Naked Wolfe and Adanola
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.