Who What Wear
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
The Shared Future of Marie Claire and Who What Wear
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
The Shared Future of Marie Claire and Who What Wear
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
How to Navigate the Workplace as a Minority Voice
What can minority employees do to protect themselves at companies that have been slow to take action on diversity and inclusion? BoF spoke to experts about how best to handle some of the challenges.
How to Navigate the Workplace as a Minority Voice
What can minority employees do to protect themselves at companies that have been slow to take action on diversity and inclusion? BoF spoke to experts about how best to handle some of the challenges.
A Reckoning and Reboot for Fashion Media
As anti-racism protests spread from the streets to the corridors of powerful magazines like Vogue, the appointment of Samira Nasr, the first woman of colour to run Harper’s Bazaar, may offer a path forward.
A Reckoning and Reboot for Fashion Media
As anti-racism protests spread from the streets to the corridors of powerful magazines like Vogue, the appointment of Samira Nasr, the first woman of colour to run Harper’s Bazaar, may offer a path forward.
When Outraged Commenters Are Your Employees
Current & former employees of fashion companies are speaking out about the mismatch between their employers' public support for Black Lives Matter and the truth about their internal cultures.
When Outraged Commenters Are Your Employees
Current & former employees of fashion companies are speaking out about the mismatch between their employers' public support for Black Lives Matter and the truth about their internal cultures.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
How Long Does It Really Take to Create a Beauty Product? Hint: Not Two Years
Founders and brands often say they labour for years to perfect their latest skincare and cosmetics products. But the two-year journey from concept to store shelves is more marketing myth than reality.
How Long Does It Really Take to Create a Beauty Product? Hint: Not Two Years
Founders and brands often say they labour for years to perfect their latest skincare and cosmetics products. But the two-year journey from concept to store shelves is more marketing myth than reality.
How I Became... Chief Content Officer of Who What Wear
BoF sits down with host and content creator Hillary Kerr, the co-founder of Clique Brands, Digiday’s Most Innovative Publisher in 2018, to hear her how she built her career and discuss her new careers advice podcast: 'Second Life'.
How I Became... Chief Content Officer of Who What Wear
BoF sits down with host and content creator Hillary Kerr, the co-founder of Clique Brands, Digiday’s Most Innovative Publisher in 2018, to hear her how she built her career and discuss her new careers advice podcast: 'Second Life'.
Announcing Paco Rabanne and Who What Wear
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Paco Rabanne and Who What Wear
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Fashion Has Its Own Vices
Suffering from the perils of the 'greater fool' theory, Vice Media is being scrutinised for raising hundreds of millions of dollars with not enough to show for it. But fashion has its own set of heavily funded media brands with business models that may not be sustainable.
Fashion Has Its Own Vices
Suffering from the perils of the 'greater fool' theory, Vice Media is being scrutinised for raising hundreds of millions of dollars with not enough to show for it. But fashion has its own set of heavily funded media brands with business models that may not be sustainable.