How Self-Portrait Grew a Global Business Selling Party DressesSelf-Portrait
Partner content by Self-Portrait
Self-Portrait was established in 2013 by Han Chong in London, with a creative vision to make beautiful design accessible to all women.
A graduate of Central Saint Martins, the Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.
Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.
Company Snapshot
TYPEPrivate
ESTABLISHED2013
HEADQUARTERSUnited Kingdom
EMPLOYEES11 - 50
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Product Development Assistant
London (Greater) (GB)
Sales Assistant
Mayfair, London
Design Assistant - Womenswear
London
Highlights
How Self-Portrait Grew a Global Business Selling Party Dresses
Exclusive: Self-Portrait Founder Acquires Roland Mouret
Why Everyone’s Launching Designer Kidswear
How to Turn Party Dresses Into a Global Business
Latest News & Analysis
Partner Content
Creative Entrepreneurship Takes Centre Stage at BoF and Self-Portrait Los Angeles Cocktail
Creative entrepreneurs Shay Mitchell, Mike Amiri and Tina Craig joined cultural aficionados Becky G, Bella Poarch, Victoria Justice, Janaya ‘Future’ Khan, Elaine Welteroth and Nara Aziza Smith at the ‘Creatives Shaping Culture’ event in Los Angeles, hosted by BoF’s Imran Amed and Self-Portrait’s Han Chong.
Creative Entrepreneurship Takes Centre Stage at BoF and Self-Portrait Los Angeles Cocktail
Creative entrepreneurs Shay Mitchell, Mike Amiri and Tina Craig joined cultural aficionados Becky G, Bella Poarch, Victoria Justice, Janaya ‘Future’ Khan, Elaine Welteroth and Nara Aziza Smith at the ‘Creatives Shaping Culture’ event in Los Angeles, hosted by BoF’s Imran Amed and Self-Portrait’s Han Chong.
Entrepreneurship
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
Luxury
How Self-Portrait Grew a Global Business Selling Party Dresses
Bootstrapping entrepreneur Han Chong built a brand beloved by a broad range of clients. What’s the secret to his success?
How Self-Portrait Grew a Global Business Selling Party Dresses
Bootstrapping entrepreneur Han Chong built a brand beloved by a broad range of clients. What’s the secret to his success?
Luxury
Exclusive: Self-Portrait Founder Acquires Roland Mouret
Designer Han Chong is looking to build his own fashion group.
Exclusive: Self-Portrait Founder Acquires Roland Mouret
Designer Han Chong is looking to build his own fashion group.
Retail
Why Everyone’s Launching Designer Kidswear
More fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.
Why Everyone’s Launching Designer Kidswear
More fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.
Luxury
How to Turn Party Dresses Into a Global Business
Five years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?
How to Turn Party Dresses Into a Global Business
Five years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?
Fashion Week
Fashion Week’s Latest Experiment: Charging for Admission
Historically, exclusivity has been baked into all aspects of fashion week. But this season New York- and London-based designers are opening their shows up to the general public — for a price.
Fashion Week’s Latest Experiment: Charging for Admission
Historically, exclusivity has been baked into all aspects of fashion week. But this season New York- and London-based designers are opening their shows up to the general public — for a price.
News & Analysis
Self-Portrait Launches Central Saint Martins Scholarship
The scholarship programme aims to provide financial support for MA Fashion students, starting in November 2019.
Self-Portrait Launches Central Saint Martins Scholarship
The scholarship programme aims to provide financial support for MA Fashion students, starting in November 2019.
Fashion Week
Is Self-Portrait More Than a One-Hit Wonder?
Designer Han Chong knows he can’t ride forever on the success of his laser-cut lace dresses, but does he have what it takes?
Is Self-Portrait More Than a One-Hit Wonder?
Designer Han Chong knows he can’t ride forever on the success of his laser-cut lace dresses, but does he have what it takes?
News & Analysis
Self-Portrait’s Breakthrough Year
In the last year, Han Chong’s breakout label Self-Portrait has attracted 250 stockists and sold out on Net-a-Porter in two hours. How did he do it?
Self-Portrait’s Breakthrough Year
In the last year, Han Chong’s breakout label Self-Portrait has attracted 250 stockists and sold out on Net-a-Porter in two hours. How did he do it?