Anderson Apotheosis: JW Remodels His Own BrandJW Anderson
JW Anderson, founded by Irish designer Jonathan Anderson, is a luxury fashion brand based in London. The label was launched in 2008 and became known for its innovative design approach exploring gender deconstruction.
Partner content by JW Anderson
Northern Irish designer Jonathan Anderson established JW Anderson in 2008.
JW Anderson’s curatorial approach, which balances different tensions and dialogues between fashion, art and collaborative projects, now shapes the next phase of the brand’s evolution.
JW Anderson seeks to evolve into a lifestyle brand, a space where fashion, art and craftsmanship meet. The core collection of clothing, “The Wardrobe”, strives to provide an elevated version of classic JW Anderson garments.
JW Anderson’s signature ability to interweave objects of the everyday, art and fashion will culminate in the form of the highest quality lifestyle pieces.
Products will be crafted in collaboration with artists and artisans, with a commitment to sourcing skilled craftsmen, the finest materials and enduring quality.
This vision for JW Anderson emphasizes traceable origins and elevated materials; each piece is designed to stand the test of time and reflects who Jonathan is today.
Alongside the artistic update, commercially there will be a focus on Retail (new stores coming soon), Online (new website) and a scaling back of Wholesale, only working with specifically selected partners to amplify this new vision
Company Snapshot
TYPEPrivate
ESTABLISHED2008
HEADQUARTERSUnited Kingdom
EMPLOYEES51 - 200
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Highlights
Anderson Apotheosis: JW Remodels His Own Brand
In Milan, a Classical Restoration
Top 10 Shows of the Season
In London, Plasticine and Messy Dressing
Latest News & Analysis
Luxury
Anderson Apotheosis: JW Remodels His Own Brand
Days after his debut for Dior, the designer speaks exclusively to Tim Blanks about rebooting the JW Anderson label with a supremely idiosyncratic cabinet of curiosities, from coffee cups to garden tools to diamonds.
Anderson Apotheosis: JW Remodels His Own Brand
Days after his debut for Dior, the designer speaks exclusively to Tim Blanks about rebooting the JW Anderson label with a supremely idiosyncratic cabinet of curiosities, from coffee cups to garden tools to diamonds.
Fashion Week
London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.
London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.
Fashion Week
London Fashion Week: What’s Next?
JW Anderson and Burberry come up with very different answers to that question, writes Tim Blanks.
London Fashion Week: What’s Next?
JW Anderson and Burberry come up with very different answers to that question, writes Tim Blanks.
Workplace & Talent
How Junior Talent Can Impress a Fashion Recruiter Today
At Graduate Fashion Week 2024, BoF Careers sat down with JW Anderson’s HR director, Angela Okoro, to dive into evolving recruitment strategies and discover her advice on how entry-level candidates can stand out today.
How Junior Talent Can Impress a Fashion Recruiter Today
At Graduate Fashion Week 2024, BoF Careers sat down with JW Anderson’s HR director, Angela Okoro, to dive into evolving recruitment strategies and discover her advice on how entry-level candidates can stand out today.
Fashion Week
Rebranding Nostalgia: Burberry and JW Anderson
At London Fashion Week, nostalgia brought out the connoisseur of the arcane in designer Jonathan Anderson and the seeker of security in Burberry’s Daniel Lee.
Rebranding Nostalgia: Burberry and JW Anderson
At London Fashion Week, nostalgia brought out the connoisseur of the arcane in designer Jonathan Anderson and the seeker of security in Burberry’s Daniel Lee.
Fashion Week
In London, Creativity Under Dark Clouds
The British Fashion Council is celebrating London Fashion Week’s 40th anniversary. The city is still a hotbed of design talent but it’s tough times for young labels, writes Susanna Lau.
In London, Creativity Under Dark Clouds
The British Fashion Council is celebrating London Fashion Week’s 40th anniversary. The city is still a hotbed of design talent but it’s tough times for young labels, writes Susanna Lau.
Fashion Week
In Milan, a Classical Restoration
Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.
In Milan, a Classical Restoration
Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.
Creative Class
Dan Levy and Jonathan Anderson on Balancing Creativity and Commerce | The BoF Podcast
Loewe’s Jonathan Anderson and Emmy Award-winning actor and director Dan Levy in conversation at VOICES 2023.
Dan Levy and Jonathan Anderson on Balancing Creativity and Commerce | The BoF Podcast
Loewe’s Jonathan Anderson and Emmy Award-winning actor and director Dan Levy in conversation at VOICES 2023.
Fashion Week
Top 10 Shows of the Season
BoF’s editors pick their favourite shows of the Spring/Summer 2024 season.
Top 10 Shows of the Season
BoF’s editors pick their favourite shows of the Spring/Summer 2024 season.
Fashion Week
In London, Plasticine and Messy Dressing
Susie Lau reports from the first half of London Fashion Week: JW Anderson, Roksanda, Molly Goddard and more.
In London, Plasticine and Messy Dressing
Susie Lau reports from the first half of London Fashion Week: JW Anderson, Roksanda, Molly Goddard and more.