KCD Names Rachna Shah New Chief, Opens Next ChapterKCD
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KCD is a global leader in brand experience with offices in New York, Paris, London, and Los Angeles. For more than 40 years, the agency has developed and applied its unparalleled fashion expertise while also servicing culture-driven industries across popular, luxury and community pillars. KCD’s teams work with brands that span emerging to established, amplifying new buzz, and maintaining legacy power alike. With customized creative strategies, comprehensive public relations campaigns, and world-class event solutions, KCD’s precision-focused execution makes an impact across today’s most relevant channels. Always at the frontier of innovation, KCD is dedicated to a continuum of experience: Catalyzing it, creating it, and ensuring that it lasts.
Company Snapshot
TYPEPrivate
ESTABLISHED1984
HEADQUARTERSUnited States
EMPLOYEES51 - 200
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Highlights
KCD Names Rachna Shah New Chief, Opens Next Chapter
KCD and CAA Announce Joint Venture
How PR Firms Are Navigating Fashion’s Race Problem
Fashion Industry Veterans Launch Men’s Vacation-Wear Brand
Latest News & Analysis
Marketing
How to Choose a PR Agency
A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.
How to Choose a PR Agency
A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.
Marketing
KCD Names Rachna Shah New Chief, Opens Next Chapter
The fashion PR powerhouse has promoted the agency veteran to global CEO as president Julie Mannion becomes chairman of the board, opening a new era for the firm.
KCD Names Rachna Shah New Chief, Opens Next Chapter
The fashion PR powerhouse has promoted the agency veteran to global CEO as president Julie Mannion becomes chairman of the board, opening a new era for the firm.
Fashion Week
Who Are Fashion Shows For?
Industry insiders, from buyers to editors, are weighing whether or not it makes sense to attend live events this fall. But the real question is, should they ever bother returning?
Who Are Fashion Shows For?
Industry insiders, from buyers to editors, are weighing whether or not it makes sense to attend live events this fall. But the real question is, should they ever bother returning?
Marketing
KCD and CAA Announce Joint Venture
The full-service fashion communications firm and entertainment agency will retain their own businesses while pooling resources to pursue new projects together.
KCD and CAA Announce Joint Venture
The full-service fashion communications firm and entertainment agency will retain their own businesses while pooling resources to pursue new projects together.
Marketing
How PR Firms Are Navigating Fashion’s Race Problem
Some argue that, in their role as gatekeepers, fashion’s powerful public relations agencies keep doors closed for people of colour. What are they doing to rethink their practices?
How PR Firms Are Navigating Fashion’s Race Problem
Some argue that, in their role as gatekeepers, fashion’s powerful public relations agencies keep doors closed for people of colour. What are they doing to rethink their practices?
Workplace & Talent
Black Fashion Industry Leaders Want to Move From Cancel Culture to Accountability With New Coalition
A group co-founded by Lindsay Peoples Wagner and Sandrine Charles will partner with companies to advance Black professionals and release a yearly index score measuring diversity.
Black Fashion Industry Leaders Want to Move From Cancel Culture to Accountability With New Coalition
A group co-founded by Lindsay Peoples Wagner and Sandrine Charles will partner with companies to advance Black professionals and release a yearly index score measuring diversity.
Marketing
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Global Markets
Does the Fashion Industry Need to Travel as Much as It Does?
The escalating coronavirus pandemic has further exposed fashion's reliance on fuel, as mandatory travel bans require executives and creatives alike to rethink everything from staging far-flung events to hosting in-person meetings.
Does the Fashion Industry Need to Travel as Much as It Does?
The escalating coronavirus pandemic has further exposed fashion's reliance on fuel, as mandatory travel bans require executives and creatives alike to rethink everything from staging far-flung events to hosting in-person meetings.
Marketing
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
Sustainability
Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.
Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.