Skip to main content

The Kicks You Wear

Drilling down on the red-hot intersection between sports and fashion, from who's up and who’s down in the sneaker world to the latest game-changing sponsorship deals.
Sports

How Thom Browne Went From an Asics Fan to a Collaborator

Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.

Sports

How Thom Browne Went From an Asics Fan to a Collaborator

Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.


Sports

Why Adidas Is Forcing the Return of the Superstar Upon Us

We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.

Sports

Why Adidas Is Forcing the Return of the Superstar Upon Us

We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.


Sports

An Unexpected Adidas Collab Makes Waves at London Fashion Week

Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.

Sports

An Unexpected Adidas Collab Makes Waves at London Fashion Week

Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.


Sports

Challenger Brands Are Still Thriving in Sneakers

New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.

Sports

Challenger Brands Are Still Thriving in Sneakers

New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.


ADVERTISEMENT

Sports

Nike Won All-Star Weekend

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.

Sports

Nike Won All-Star Weekend

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.


Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.

Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.


Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.

Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.


Sports

Why Nike’s DEI Fight Matters

The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.

Sports

Why Nike’s DEI Fight Matters

The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.


ADVERTISEMENT

Sports

Nike Just Turned Costco Into a Hypebeast Playground

Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.

Sports

Nike Just Turned Costco Into a Hypebeast Playground

Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.


Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.

Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.


Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.

Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.


Sports

Lululemon Keeps Giving Chip Wilson Things To Talk About

Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.

Sports

Lululemon Keeps Giving Chip Wilson Things To Talk About

Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.