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Tech Mode

BoF’s news, features and reports editor goes deep on the most intriguing developments in AI and how this game-changing technology is reshaping the fashion industry.
Technology

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Technology

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.


Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.

Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.


Technology

The Tech Trends That Will Change Fashion in 2026

A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.

Technology

The Tech Trends That Will Change Fashion in 2026

A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.


Technology

Tech Mode: AI’s Impact on Holiday Shopping

Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.

Technology

Tech Mode: AI’s Impact on Holiday Shopping

Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.


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Technology

Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.

Technology

Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.


Technology

What Will Become of TikTok’s Algorithm?

The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.

Technology

What Will Become of TikTok’s Algorithm?

The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.


Technology

The Latest AI Fashion Controversy

J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.

Technology

The Latest AI Fashion Controversy

J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.

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