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Zoe Suen

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty. She was previously BoF's senior editorial associate who specialised in China's fashion and beauty market, and held previous positions at South China Morning Post and American Apparel. Suen has a degree in Law from Kings College London.

    Global Markets

    The Secret Business of Dressing Korean Celebrities

    How indie fashion labels get K-pop stars to wear their clothes without the huge budgets and PR muscle of mega brands.

    Global Markets

    The Secret Business of Dressing Korean Celebrities

    How indie fashion labels get K-pop stars to wear their clothes without the huge budgets and PR muscle of mega brands.


    Global Markets

    Why Japanese E-Commerce Giant Rakuten Is Betting Big on AI

    The e-tailer’s head of fashion Ryo Matsumara sees its recent investments in semantic search and other artificial intelligence features as key to driving sales growth in the country’s lucrative but lagging online luxury market.

    Global Markets

    Why Japanese E-Commerce Giant Rakuten Is Betting Big on AI

    The e-tailer’s head of fashion Ryo Matsumara sees its recent investments in semantic search and other artificial intelligence features as key to driving sales growth in the country’s lucrative but lagging online luxury market.


    Global Markets

    Inside Thailand’s Booming Beauty Sector

    The growing popularity of ‘T-beauty’ brands across Asia has made their home country an increasingly important market for global players.

    Global Markets

    Inside Thailand’s Booming Beauty Sector

    The growing popularity of ‘T-beauty’ brands across Asia has made their home country an increasingly important market for global players.


    Global Markets

    Japan’s Next Emerging Designer Wave

    From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.

    Global Markets

    Japan’s Next Emerging Designer Wave

    From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.


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    Global Markets

    Why Japanese Beauty Giants Are Buying Up Global Brands

    M&A is gathering pace in Japan’s beauty industry as local conglomerates look to diversify their portfolios beyond Asia and target high-growth categories overseas.

    Global Markets

    Why Japanese Beauty Giants Are Buying Up Global Brands

    M&A is gathering pace in Japan’s beauty industry as local conglomerates look to diversify their portfolios beyond Asia and target high-growth categories overseas.


    Global Markets

    Why Luxury Giants Are Obsessed With Small Japanese Suppliers

    Companies like LVMH, Hermès and Gucci are strengthening ties with Japan’s artisanal producers to tap exclusive materials and ancient techniques.

    Global Markets

    Why Luxury Giants Are Obsessed With Small Japanese Suppliers

    Companies like LVMH, Hermès and Gucci are strengthening ties with Japan’s artisanal producers to tap exclusive materials and ancient techniques.


    Global Markets

    Who Will Win Japan’s Luxury E-Commerce Race?

    Marketplace giants like Rakuten and Zozo, local department stores and foreign e-tailers are battling for supremacy in Japan’s lagging but lucrative online fashion market.

    Global Markets

    Who Will Win Japan’s Luxury E-Commerce Race?

    Marketplace giants like Rakuten and Zozo, local department stores and foreign e-tailers are battling for supremacy in Japan’s lagging but lucrative online fashion market.


    Beauty

    Unravelling the K-Beauty Paradox

    South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.

    Beauty

    Unravelling the K-Beauty Paradox

    South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.


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    China

    How China’s ‘Revenge Travel’ Will Boost Luxury

    Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.

    China

    How China’s ‘Revenge Travel’ Will Boost Luxury

    Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.


    China

    Dissecting Fashion’s Disappointing Singles’ Day

    Disappointing sales were only part of the story, as brands increasingly used the world’s biggest online shopping festival as a marketing moment.

    China

    Dissecting Fashion’s Disappointing Singles’ Day

    Disappointing sales were only part of the story, as brands increasingly used the world’s biggest online shopping festival as a marketing moment.


    China

    What China’s 20th National Congress Means for Fashion

    Xi Jinping has secured a precedent-breaking third term as president and elevated party loyalists to key positions, indicating the country’s government will stick to its zero-Covid policies and prioritise security concerns over economic growth.

    China

    What China’s 20th National Congress Means for Fashion

    Xi Jinping has secured a precedent-breaking third term as president and elevated party loyalists to key positions, indicating the country’s government will stick to its zero-Covid policies and prioritise security concerns over economic growth.


    China

    ‘National Pride Marketing’ Is High-Risk, High-Reward

    Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.

    China

    ‘National Pride Marketing’ Is High-Risk, High-Reward

    Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.