Hailey Bieber’s Rhode to Launch in Sephora
The brand, best known for its cult-favourite Peptide Lip Treatments and Glazing Milk toner, will arrive in Sephora stores across the US and Canada this autumn. A UK launch is expected in late 2025.
Yola Mzizi
Beauty
How an Indie Beauty Brand Finds Its Hero
Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.
How an Indie Beauty Brand Finds Its Hero
Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.
Beauty
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
Beauty
Allure Magazine Launches Philippines Edition
Condé Nast’s beauty title enters its second Asian market after Korea through a new licensing agreement with Mega Global Licensing Inc.
Allure Magazine Launches Philippines Edition
Condé Nast’s beauty title enters its second Asian market after Korea through a new licensing agreement with Mega Global Licensing Inc.
Beauty
How to Sell Sex to Gen-Z
A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.
How to Sell Sex to Gen-Z
A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.
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Beauty
Do Beauty Brands Need Sample Sales?
Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.
Do Beauty Brands Need Sample Sales?
Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.
Beauty
Carol’s Daughter on Life After L’Oréal
More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.
Carol’s Daughter on Life After L’Oréal
More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.
Retail
What Happened to the High Heel?
Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.
What Happened to the High Heel?
Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.
Beauty
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
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Beauty
The Murky, Expensive World of Longevity, Explained
While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
The Murky, Expensive World of Longevity, Explained
While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
Beauty
Can You Sell Sexual Wellness Without Sex? | The Debrief
Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.
Can You Sell Sexual Wellness Without Sex? | The Debrief
Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.
Beauty
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
Retail
Urban Outfitters' Clothing Rental Platform Turns Its First Annual Profit
Rental platform Nuuly reported an operating income of $13.3 million last year, a major benchmark for a concept that’s long been associated with rapid growth and steep losses.
Urban Outfitters' Clothing Rental Platform Turns Its First Annual Profit
Rental platform Nuuly reported an operating income of $13.3 million last year, a major benchmark for a concept that’s long been associated with rapid growth and steep losses.
The News in Brief
Olaplex Sales Continue to Slide
The prestige hair care company posted net income of $0.5 million, a steep drop from $7.7 million in the same quarter of 2024.
Il Makiage Parent Raises Full-Year Outlook
Oddity now expects full year revenue to land between $790 million and $798 million, with an adjusted EBITDA of between $157 million and $161 million.
Supergoop’s Founder to Exit the Brand
Holly Thaggard, who founded the US-based suncare label in 2005, will assume a strategic advisor role, according to an internal company message.
Estée Lauder Companies Partners With India’s Ministry of Commerce to Advance Beauty Innovation
The partnership will see the expansion of ELC’s Beauty&You initiative, an entrepreneurial programme designed to discover and nurture the country’s next generation of beauty brands.
Glamour UK Names New Head of Editorial Content
Kemi Alemoru will join the publication on March 3 and will report to Glamour’s global editorial director Samantha Barry.
California Bill Would Ban the Sale of Anti-Ageing Skincare to Children
If passed, the law would ban the sale of products with ingredients such as retinol, glycolic acid and vitamin C to children under the age of 18.
Crocs Inc. Sales Rise Thanks to China and North America
The company expects continued momentum for its Crocs brand in 2025.