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Sophie Soar

Commercial Feature Director

Sophie Soar is the Commercial Features Director at The Business of Fashion (BoF). She is a founding member of BoF’s Content Strategy team and oversees BoF's commercial and careers content output. She is the host of the webinar series, ‘Building a Career in Fashion’. She is based in London and holds a Bachelor’s in English Literature from The University of Manchester and a Master’s in Journalism from Goldsmiths, University of London.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.


Partner Content

Welcoming The Class of 2025 to The BoF 500 Community

The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry.

Partner Content

Welcoming The Class of 2025 to The BoF 500 Community

The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry.


Workplace & Talent

How I Became... Fashion Designer David Koma

The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.

Workplace & Talent

How I Became... Fashion Designer David Koma

The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.


Workplace & Talent

How I Became… Reformation’s Chief Sustainability Officer

Kathleen Talbot began her career researching food systems and teaching sustainability, before rising to the C-suite at Reformation by prioritising mission over industry. Now, she shares her career advice.

Workplace & Talent

How I Became… Reformation’s Chief Sustainability Officer

Kathleen Talbot began her career researching food systems and teaching sustainability, before rising to the C-suite at Reformation by prioritising mission over industry. Now, she shares her career advice.


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Retail

The Jobs Fashion and Beauty Talent Want in 2025 | The Debrief

Fashion and beauty professionals are rethinking what matters at work — from transparent leadership to meaningful flexibility and fair pay. Sheena Butler-Young and Sophie Soar dig into BoF Careers’ new report on what it takes to attract and retain top talent.

Retail

The Jobs Fashion and Beauty Talent Want in 2025 | The Debrief

Fashion and beauty professionals are rethinking what matters at work — from transparent leadership to meaningful flexibility and fair pay. Sheena Butler-Young and Sophie Soar dig into BoF Careers’ new report on what it takes to attract and retain top talent.


Workplace & Talent

What Fashion and Beauty Professionals Want From Employers

BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.

Workplace & Talent

What Fashion and Beauty Professionals Want From Employers

BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.


Workplace & Talent

The Most Desirable Fashion Companies to Work For in 2025

In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.

Workplace & Talent

The Most Desirable Fashion Companies to Work For in 2025

In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.


Workplace & Talent

How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing

Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.

Workplace & Talent

How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing

Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.


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Partner Content

How to Responsibly Integrate Generative AI into the E-Commerce Value Chain

BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.

Partner Content

How to Responsibly Integrate Generative AI into the E-Commerce Value Chain

BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.


Partner Content

Enhancing the E-Commerce Customer Journey with Generative AI

In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.

Partner Content

Enhancing the E-Commerce Customer Journey with Generative AI

In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.


Partner Content

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.

Partner Content

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.


Workplace & Talent

How I Became… NFL’s First-Ever Fashion Editor

After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.

Workplace & Talent

How I Became… NFL’s First-Ever Fashion Editor

After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.