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Sheena Butler-Young

Senior Correspondent

Sheena Butler-Young is Senior Correspondent at The Business of Fashion (BoF). She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion. She is the former deputy editor of Footwear News magazine and the recipient of Penske Media Corporation’s Journalistic & Creative Excellence Award for her coverage of diversity issues in fashion. She has a Masters in Mass Communications from Southern Illinois University in Edwardsville, Illinois.

Marketing

How Fashion Picks Its Hip Hop Style Icons | The Debrief

This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.

Marketing

How Fashion Picks Its Hip Hop Style Icons | The Debrief

This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.


Retail

Tariffs Are Down, But Uncertainty Is Back | The Debrief

The Supreme Court struck down US president Donald Trump’s Liberation Day tariffs, only for new levies to take their place. BoF reporters Marc Bain and Cat Chen unpack what this means for prices, refunds and the supply chain.

Retail

Tariffs Are Down, But Uncertainty Is Back | The Debrief

The Supreme Court struck down US president Donald Trump’s Liberation Day tariffs, only for new levies to take their place. BoF reporters Marc Bain and Cat Chen unpack what this means for prices, refunds and the supply chain.


Luxury

How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

Luxury

How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.


Sports

How Fashion Brands Are Winning the Winter Olympics | The Debrief

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.

Sports

How Fashion Brands Are Winning the Winter Olympics | The Debrief

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.


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Workplace & Talent

What Happened to Fashion’s Entry Level Jobs?

With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.

Workplace & Talent

What Happened to Fashion’s Entry Level Jobs?

With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.


Sports

Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test

NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.

Sports

Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test

NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.


Marketing

The New Rules for Influencer Marketing | The Debrief

This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.

Marketing

The New Rules for Influencer Marketing | The Debrief

This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.


Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.


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Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.

Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.


Workplace & Talent

Fashion Is Done With Remote Work

Retailers, publishers and brands are tightening return-to-office mandates as fully remote roles fall out of favour — but execution, not attendance, will determine whether the shift pays off.

Workplace & Talent

Fashion Is Done With Remote Work

Retailers, publishers and brands are tightening return-to-office mandates as fully remote roles fall out of favour — but execution, not attendance, will determine whether the shift pays off.


Retail

Saks’ Bankruptcy and the Future of Luxury Retail | The Debrief

Saks’ Chapter 11 filing listed $3.4 billion in debts, and the retailer is on its third CEO in two weeks. But the industry is cautiously optimistic about what’s coming next. BoF’s retail editor Cat Chen explains how we got here, who gets paid and what a credible turnaround must look like.

Retail

Saks’ Bankruptcy and the Future of Luxury Retail | The Debrief

Saks’ Chapter 11 filing listed $3.4 billion in debts, and the retailer is on its third CEO in two weeks. But the industry is cautiously optimistic about what’s coming next. BoF’s retail editor Cat Chen explains how we got here, who gets paid and what a credible turnaround must look like.


Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.