Sarah Shannon
Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.
Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.
From Tiffany Blue to Louboutin Red: The Power of Owning a Colour
Just a handful of luxury stalwarts are so synonymous with a colour that consumers can instantly equate the shade with the name. So, how does a brand own a tone, and should smaller labels try?
From Tiffany Blue to Louboutin Red: The Power of Owning a Colour
Just a handful of luxury stalwarts are so synonymous with a colour that consumers can instantly equate the shade with the name. So, how does a brand own a tone, and should smaller labels try?
Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?
Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?
How to Turn Party Dresses Into a Global Business
Five years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?
How to Turn Party Dresses Into a Global Business
Five years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?
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