Rohma Theunissen

Dubai’s Community Malls Are a Missed Opportunity for Fashion
Fashion brands have been slow to open stores in neighbourhood shopping centres popular with local residents who see them as a convenient alternative to the ‘chaos’ of the emirate’s mega malls.

Dubai’s Community Malls Are a Missed Opportunity for Fashion
Fashion brands have been slow to open stores in neighbourhood shopping centres popular with local residents who see them as a convenient alternative to the ‘chaos’ of the emirate’s mega malls.

Luxury’s New Ramadan Playbook for the Middle East
As luxury marketing hits saturation point in Dubai during the Muslim holy month, global brands are ramping up their local engagement in other Gulf cities including Riyadh, Abu Dhabi and Kuwait City.

Luxury’s New Ramadan Playbook for the Middle East
As luxury marketing hits saturation point in Dubai during the Muslim holy month, global brands are ramping up their local engagement in other Gulf cities including Riyadh, Abu Dhabi and Kuwait City.

Why Fashion Is Betting Big on Saudi Arabia
The kingdom is set to drive growth for the industry as its economy booms, social reforms reshape consumer culture and futuristic cities sprout from the desert.

Why Fashion Is Betting Big on Saudi Arabia
The kingdom is set to drive growth for the industry as its economy booms, social reforms reshape consumer culture and futuristic cities sprout from the desert.

Luxury Adapts to the ‘New Ramadan Rush’
Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.

Luxury Adapts to the ‘New Ramadan Rush’
Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.
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