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Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches. His work has appeared in The New York times, The Financial Times, Vogue, Vanity Fair, and more. He is the host of The Luxury Society Podcast and frequently speaks at international events on the state of the luxury watch industry.

    Luxury

    Swatch Group vs Morgan Stanley: It’s Time for Transparency

    After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.

    Luxury

    Swatch Group vs Morgan Stanley: It’s Time for Transparency

    After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.


    Luxury

    Audemars Piguet’s Plan to Extend Its Winning Streak

    The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.

    Luxury

    Audemars Piguet’s Plan to Extend Its Winning Streak

    The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.


    Sports

    Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?

    Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.

    Sports

    Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?

    Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.


    Luxury

    Is the Storm Blowing Over for Watchmakers? Yes and No

    It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.

    Luxury

    Is the Storm Blowing Over for Watchmakers? Yes and No

    It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.


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    Luxury

    LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?

    Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.

    Luxury

    LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?

    Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.


    Luxury

    TAG Heuer CEO Exits, Adding to LVMH Watches Woes

    Antoine Pin has left the helm of LVMH’s biggest watch label, the group confirmed, increasing uncertainty at a watches division already buffeted by a challenging market ahead of the company’s Watch Week showcase in Milan.

    Luxury

    TAG Heuer CEO Exits, Adding to LVMH Watches Woes

    Antoine Pin has left the helm of LVMH’s biggest watch label, the group confirmed, increasing uncertainty at a watches division already buffeted by a challenging market ahead of the company’s Watch Week showcase in Milan.


    Luxury

    How Watchmakers Are Dealing With Soaring Gold Prices

    As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.

    Luxury

    How Watchmakers Are Dealing With Soaring Gold Prices

    As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.


    Luxury

    What Should a 21st Century Mechanical Watch Look Like?

    Perhaps more like a screen. A decade after Apple Watch, industrial design legend Marc Newson returns to watchmaking to partner with Ressence, the Belgian startup known for its dome-like crystal designs. Newson aims to challenge a watchmaking industry that’s become obsessed with technical innovation at the expense of design.

    Luxury

    What Should a 21st Century Mechanical Watch Look Like?

    Perhaps more like a screen. A decade after Apple Watch, industrial design legend Marc Newson returns to watchmaking to partner with Ressence, the Belgian startup known for its dome-like crystal designs. Newson aims to challenge a watchmaking industry that’s become obsessed with technical innovation at the expense of design.


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    Luxury

    Dubai Fair Doubles Attendance as Luxury Watchmakers Turn East

    Amid a global downturn, the Middle East is emerging as the watch industry’s most promising frontier. But questions over tariffs, inventories and the relevance of blockbuster fairs persist. At Dubai Watch Week, Robin Swithinbank took the temperature, speaking to the CEOs of Audemars Piguet, Breitling, Chopard, LVMH’s Hublot and more.

    Luxury

    Dubai Fair Doubles Attendance as Luxury Watchmakers Turn East

    Amid a global downturn, the Middle East is emerging as the watch industry’s most promising frontier. But questions over tariffs, inventories and the relevance of blockbuster fairs persist. At Dubai Watch Week, Robin Swithinbank took the temperature, speaking to the CEOs of Audemars Piguet, Breitling, Chopard, LVMH’s Hublot and more.


    Luxury

    Have Luxury Watches Become Too Expensive?

    Marc Hayek, Blancpain’s CEO and a member of the family that controls Swatch Group, warns aggressive price hikes at Omega, Longines and more are undermining performance even as his own brand seeks to get back in the conversation with a $2 million dollar watch.

    Luxury

    Have Luxury Watches Become Too Expensive?

    Marc Hayek, Blancpain’s CEO and a member of the family that controls Swatch Group, warns aggressive price hikes at Omega, Longines and more are undermining performance even as his own brand seeks to get back in the conversation with a $2 million dollar watch.


    Luxury

    Rolex Rejects Retail Push Amid Industry Upheaval

    In a rare public appearance, CEO Jean-Frédéric Dufour reaffirmed the brand’s wholesale model and urged unity as Swiss watchmakers battle a market downturn.

    Luxury

    Rolex Rejects Retail Push Amid Industry Upheaval

    In a rare public appearance, CEO Jean-Frédéric Dufour reaffirmed the brand’s wholesale model and urged unity as Swiss watchmakers battle a market downturn.


    Luxury

    TAG Heuer and New Balance Team Up on a High-End Collaboration

    The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.

    Luxury

    TAG Heuer and New Balance Team Up on a High-End Collaboration

    The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.