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Robert Williams

Luxury Editor

Robert Williams is Luxury Editor at The Business of Fashion (BoF). He is based in Paris and drives BoF’s coverage of the global luxury sector as well as reporting his own features on French and Italian companies in luxury fashion, jewellery and cosmetics. Previously, Robert covered European luxury for Bloomberg News in Paris. He has a Masters in Journalism and International Economic Development from the Paris Institute of Political studies (Sciences Po) and is a graduate of Vanderbilt University in Tennessee.

Fashion Week

Opulence and Restraint: Inside Antonin Tron’s Balmain Vision

Controlled eroticism and an ’80s-inflected view on mid-century glamour were in focus at Tron’s debut show for the Mayhoola-backed Parisian brand.

Fashion Week

Opulence and Restraint: Inside Antonin Tron’s Balmain Vision

Controlled eroticism and an ’80s-inflected view on mid-century glamour were in focus at Tron’s debut show for the Mayhoola-backed Parisian brand.

Fashion Week

Inside Fendi’s New Era

Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.

Fashion Week

Inside Fendi’s New Era

Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.

Fashion Week

Maria Grazia Chiuri Bets on Pragmatism to Reignite Fendi

The designer focused on clarifying the brand’s silhouette and creating a unified cross-gender wardrobe in a surprisingly colourless debut. ‘I’m not an entertainment designer,’ she explained.

Fashion Week

Maria Grazia Chiuri Bets on Pragmatism to Reignite Fendi

The designer focused on clarifying the brand’s silhouette and creating a unified cross-gender wardrobe in a surprisingly colourless debut. ‘I’m not an entertainment designer,’ she explained.

Luxury

Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.

Luxury

Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.

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Luxury

Kering Pledges Return to Growth Despite Sweeping Store Closures

The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.

Luxury

Kering Pledges Return to Growth Despite Sweeping Store Closures

The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.

Luxury

When Taste Is All Over TikTok

Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?

Luxury

When Taste Is All Over TikTok

Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?

Luxury

Exclusive: How Our Legacy Plans to Level Up as Sales Top $50 Million

The fast-growing Swedish label’s ‘consistency has merged with the zeitgeist,’ chief executive Richardos Klarén said, as LVMH fuels retail expansion.

Luxury

Exclusive: How Our Legacy Plans to Level Up as Sales Top $50 Million

The fast-growing Swedish label’s ‘consistency has merged with the zeitgeist,’ chief executive Richardos Klarén said, as LVMH fuels retail expansion.

Luxury

What’s Couture For? Chanel and Dior’s New Designers Make Their Case

Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.

Luxury

What’s Couture For? Chanel and Dior’s New Designers Make Their Case

Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.

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Luxury

LVMH Sees Tough Year Ahead as Fashion Sales Struggle

Fourth-quarter sales in the world’s biggest luxury group rose 1 percent, slightly ahead of expectations. Sales fell 3 percent in the key fashion and leather goods division as the sector continues to face sluggish demand. ‘2026 will not be easy,’ chairman Bernard Arnault said.

Luxury

LVMH Sees Tough Year Ahead as Fashion Sales Struggle

Fourth-quarter sales in the world’s biggest luxury group rose 1 percent, slightly ahead of expectations. Sales fell 3 percent in the key fashion and leather goods division as the sector continues to face sluggish demand. ‘2026 will not be easy,’ chairman Bernard Arnault said.

Luxury

Louis Vuitton, Dior and What Luxury Means Today

LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.

Luxury

Louis Vuitton, Dior and What Luxury Means Today

LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.

Luxury

Bottega Veneta’s CEO to Exit and Take Helm at Moncler

Leo Rongone kept up momentum at the Italian leather goods house through two designer transitions, onboarding Matthieu Blazy and Louise Trotter. Now he'll take on the role of group CEO at Moncler.

Luxury

Bottega Veneta’s CEO to Exit and Take Helm at Moncler

Leo Rongone kept up momentum at the Italian leather goods house through two designer transitions, onboarding Matthieu Blazy and Louise Trotter. Now he'll take on the role of group CEO at Moncler.

Luxury

‘Less Cynical, More Human’: Inside Pierpaolo Piccioli’s Balenciaga Vision

With his latest collection for men and women, Piccioli confirms a softer, less confrontational direction for the Parisian house known for its radical fashion statements. ‘There's nothing worse than trying to be cool,’ the designer said.

Luxury

‘Less Cynical, More Human’: Inside Pierpaolo Piccioli’s Balenciaga Vision

With his latest collection for men and women, Piccioli confirms a softer, less confrontational direction for the Parisian house known for its radical fashion statements. ‘There's nothing worse than trying to be cool,’ the designer said.