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Rahul Malik

Chief Growth Officer & Head of BoF Insights

Rahul Malik is the Chief Growth Officer & Head of BoF Insights at The Business of Fashion (BoF). He is based in New York City. Rahul previously worked for many years as a consultant at Boston Consulting Group, focusing on the airline, fashion, and media industries. He also worked as the first business hire at a Southeast Asian startup airline. He has a degree in Comparative Literature from Dartmouth College and an MBA from The Wharton School.

Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.

Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.

Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Luxury

Why Are Fashion Brands Piling Into Homeware?

The Salone del Mobile design fair has become such an important platform for fashion brands that, this week, Bottega Veneta closed its flagship on Milan’s Via Montenapoleone and transformed it into an art installation.

Luxury

Why Are Fashion Brands Piling Into Homeware?

The Salone del Mobile design fair has become such an important platform for fashion brands that, this week, Bottega Veneta closed its flagship on Milan’s Via Montenapoleone and transformed it into an art installation.

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Retail

Why Some Luxury Brands Are Learning to Love Resale | BoF Insights

As Balenciaga becomes the latest luxury brand to launch a resale programme, BoF Insights looks at the positive impact of the secondhand market on brand image.

Retail

Why Some Luxury Brands Are Learning to Love Resale | BoF Insights

As Balenciaga becomes the latest luxury brand to launch a resale programme, BoF Insights looks at the positive impact of the secondhand market on brand image.

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