Skip to main content

Priya Rao

Executive Editor of The Business of Beauty

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF's beauty and wellness coverage. Previously, Priya covered beauty, wellness and podcasts at Glossy and created the narrative skin-lightening podcast Unfair. She has a Bachelors in English and Finance from The University of Texas, Austin.

Beauty

The Estée Lauder Companies Acquires Forest Essentials

The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La Faverie.

Beauty

The Estée Lauder Companies Acquires Forest Essentials

The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La Faverie.


Beauty

How Big Can an ‘Indie’ Brand Get?

In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.

Beauty

How Big Can an ‘Indie’ Brand Get?

In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.


Beauty

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.

Beauty

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.


Beauty

Behind the Scenes at LVMH Beauty

In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.

Beauty

Behind the Scenes at LVMH Beauty

In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.


ADVERTISEMENT

Beauty

Does Beauty Really Care About the Super Bowl?

While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.

Beauty

Does Beauty Really Care About the Super Bowl?

While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.


Beauty

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.

Beauty

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.


Beauty

The Business of Beauty Global Awards Are Back – Apply Now for 2026

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.

Beauty

The Business of Beauty Global Awards Are Back – Apply Now for 2026

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.


Beauty

Who Will Win the K-Beauty Wars?

This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.

Beauty

Who Will Win the K-Beauty Wars?

This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.


ADVERTISEMENT

Beauty

The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.

Beauty

The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.


Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.


Beauty

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.

Beauty

Drunk Elephant’s New Motto: No Kids Allowed

With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.


Beauty

Inside Hailey Bieber’s Global Rhode Show

This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.

Beauty

Inside Hailey Bieber’s Global Rhode Show

This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.