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Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery. Her work can be found in The New York Times, The Financial Times, Vogue India, and much more. Raniwala has a bachelor's degree from St. Xavier's College in Mass Media, Advertising, and Journalism.

    Global Markets

    Will Gen Z Ignite India’s Luxury Market?

    Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.

    Global Markets

    Will Gen Z Ignite India’s Luxury Market?

    Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.


    Global Markets

    How Reliance Retail Rules the Indian Fashion Market

    Although it is just one arm of the Ambani family’s $225 billion oil-to-telecoms empire, Reliance has become India’s largest retailer by offering everything from low-cost essentials to luxury goods from Armani to Zegna across multiple formats.

    Global Markets

    How Reliance Retail Rules the Indian Fashion Market

    Although it is just one arm of the Ambani family’s $225 billion oil-to-telecoms empire, Reliance has become India’s largest retailer by offering everything from low-cost essentials to luxury goods from Armani to Zegna across multiple formats.


    Global Markets

    Fashion’s New PR Playbook for India

    Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.

    Global Markets

    Fashion’s New PR Playbook for India

    Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.


    Global Markets

    Exclusive: Chanel Names Bollywood Star Ananya Panday New Ambassador

    The appointment of the 26-year-old actress underscores the French luxury brand’s growing commitment to the India market.

    Global Markets

    Exclusive: Chanel Names Bollywood Star Ananya Panday New Ambassador

    The appointment of the 26-year-old actress underscores the French luxury brand’s growing commitment to the India market.


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    Global Markets

    Why Aren’t Luxury Brands Signing India’s Cricketers?

    India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their diverse fanbase.

    Global Markets

    Why Aren’t Luxury Brands Signing India’s Cricketers?

    India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their diverse fanbase.


    Global Markets

    Exclusive: Inside the Launch of Arks, Ranbir Kapoor’s Lifestyle Brand

    Today in Mumbai, the Bollywood superstar is launching a premium lifestyle label with a range of sneakers, everyday clothing and accessories.

    Global Markets

    Exclusive: Inside the Launch of Arks, Ranbir Kapoor’s Lifestyle Brand

    Today in Mumbai, the Bollywood superstar is launching a premium lifestyle label with a range of sneakers, everyday clothing and accessories.


    Partner Content

    BoF Community Gathers in Mumbai at ‘Inflection Point’ for Indian Fashion

    Actors Sonam Kapoor Ahuja, Jacqueline Fernandez, Ananya Panday, Khushi Kapoor and Ishaan Khatter, together with designers Tarun Tahiliani, Manish Malhotra, Anita Dongre, Anamika Khanna, and more, joined BoF’s Imran Amed and The Bicester Collection’s Desirée Bollier to celebrate India’s growing influence on the global luxury landscape.

    Partner Content

    BoF Community Gathers in Mumbai at ‘Inflection Point’ for Indian Fashion

    Actors Sonam Kapoor Ahuja, Jacqueline Fernandez, Ananya Panday, Khushi Kapoor and Ishaan Khatter, together with designers Tarun Tahiliani, Manish Malhotra, Anita Dongre, Anamika Khanna, and more, joined BoF’s Imran Amed and The Bicester Collection’s Desirée Bollier to celebrate India’s growing influence on the global luxury landscape.


    Global Markets

    Sabyasachi Stages Lavish Mumbai Show Amid Global Expansion

    Indian fashion star Sabyasachi Mukherjee marked his 25th anniversary in business with a spectacle that sought to position his Sabyasachi label as ‘India’s first global luxury brand.’

    Global Markets

    Sabyasachi Stages Lavish Mumbai Show Amid Global Expansion

    Indian fashion star Sabyasachi Mukherjee marked his 25th anniversary in business with a spectacle that sought to position his Sabyasachi label as ‘India’s first global luxury brand.’


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    Global Markets

    Meet India’s New ‘It Girls’

    Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.

    Global Markets

    Meet India’s New ‘It Girls’

    Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.


    Global Markets

    How Global Brands Tap India’s $130 Billion Wedding Market

    Local fashion designers and jewellers benefit most from India’s elaborate wedding customs, but global luxury brands like Versace and Bulgari are also capitalising on this opportunity through imaginative marketing, design tweaks and collaborations.

    Global Markets

    How Global Brands Tap India’s $130 Billion Wedding Market

    Local fashion designers and jewellers benefit most from India’s elaborate wedding customs, but global luxury brands like Versace and Bulgari are also capitalising on this opportunity through imaginative marketing, design tweaks and collaborations.


    Global Markets

    What High-Street Brands Get Wrong — and Right— in India

    H&M and Zara continue to expand in the country but local mass market competitors offer consumers a more complete wardrobe including popular ‘Indo-Western’ style outfits.

    Global Markets

    What High-Street Brands Get Wrong — and Right— in India

    H&M and Zara continue to expand in the country but local mass market competitors offer consumers a more complete wardrobe including popular ‘Indo-Western’ style outfits.


    Global Markets

    Is Accessible Luxury the Next Big Opportunity in India?

    Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.

    Global Markets

    Is Accessible Luxury the Next Big Opportunity in India?

    Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.