On Names Frank Sluis as CFO
Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.
Mike Sykes
Sports and Fashion Correspondent
Sports
How Thom Browne Went From an Asics Fan to a Collaborator
Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.
How Thom Browne Went From an Asics Fan to a Collaborator
Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.
Sports
Why Adidas Is Forcing the Return of the Superstar Upon Us
We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.
Why Adidas Is Forcing the Return of the Superstar Upon Us
We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.
Sports
An Unexpected Adidas Collab Makes Waves at London Fashion Week
Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.
An Unexpected Adidas Collab Makes Waves at London Fashion Week
Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.
Retail
In London, Amiri Plans to Go Head to Head With Luxury’s Giants
The Los Angeles-based brand surpassed $300 million in sales last year, said founder Mike Amiri. Now it’s planting its flag on the most expensive retail thoroughfare in the world.
In London, Amiri Plans to Go Head to Head With Luxury’s Giants
The Los Angeles-based brand surpassed $300 million in sales last year, said founder Mike Amiri. Now it’s planting its flag on the most expensive retail thoroughfare in the world.
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Sports
Challenger Brands Are Still Thriving in Sneakers
New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.
Challenger Brands Are Still Thriving in Sneakers
New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.
Sports
Nike Won All-Star Weekend
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Nike Won All-Star Weekend
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Sports
Converse Finally Has a New Path Forward
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Converse Finally Has a New Path Forward
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Sports
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
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Sports
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
The Two Sides of Bad Bunny’s Super Bowl Fashion Choices
Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.
Sports
Why Nike’s DEI Fight Matters
The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.
Why Nike’s DEI Fight Matters
The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.
Sports
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Sports
Nike Just Turned Costco Into a Hypebeast Playground
Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.
Nike Just Turned Costco Into a Hypebeast Playground
Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.
The News in Brief
Tommy Hilfiger Launches Global Partnership With Liverpool FC
The brand’s latest professional sports deal is its first formalwear partnership with a football club in over 20 years.
Amiri Plants Roots in Europe With New Milan Flagship
The California-based luxury brand’s store is its first standalone European destination.
The Met Museum Unveils 2026 Gala Exhibit Theme: ‘Costume Art’
The exhibition, which will pair archival fashion pieces with works of art depicting the human body, will be the first to grace the new 12,000-square-foot Condé M. Nast Galleries space.
Amiri Named Official Formalwear Partner for FC Barcelona
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.
Why Lululemon and the NFL Are Teaming Up
The partnership includes an apparel collection for all 32 teams across the activewear brand’s men’s and women’s categories.
Maison Kitsuné Appoints Abigail Smith as New Creative Director
Maison Kitsuné has appointed British designer Abigail Smith as the brand's new creative director, with her first collection for the brand debuting at Paris Fashion Week.
Cadillac Reveals Drivers for Tommy Hilfiger-Sponsored Formula One Team
Formula One team Cadillac announced Sergio Pérez and Valtteri Bottas as the team's two new drivers for its inaugural season in F1. Tommy Hilfiger will dress the drivers throughout the season and is set to launch a capsule collection for Spring 2026.