AI Fragrance Company Osmo Raises $70 Million
The AI-powered scent design platform will use the funds to expand its team and operations as demand grows for its services.
Technology
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
News & Analysis
The Supreme Court’s Tariff Ruling: What Fashion Needs to Know
A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.
The Supreme Court’s Tariff Ruling: What Fashion Needs to Know
A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.
News & Analysis
US Supreme Court Overturns Trump’s Emergency Tariffs
The ruling strikes down the so-called ‘Liberation Day’ tariffs that sent a shockwave through the fashion industry and sets the stage for a rush of brands trying to recoup duties they’ve already paid.
US Supreme Court Overturns Trump’s Emergency Tariffs
The ruling strikes down the so-called ‘Liberation Day’ tariffs that sent a shockwave through the fashion industry and sets the stage for a rush of brands trying to recoup duties they’ve already paid.
Technology
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
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Technology
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Technology
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
Retail
The Themes That Will Define the 2026 Fashion Agenda | The Debrief
Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.
The Themes That Will Define the 2026 Fashion Agenda | The Debrief
Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.
Technology
The Tech Trends That Will Change Fashion in 2026
A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.
The Tech Trends That Will Change Fashion in 2026
A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.
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Technology
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
Technology
Tech Mode: AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
Tech Mode: AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
Retail
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
News & Analysis
BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.
BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.
The News in Brief
Aura Blockchain Consortium Appoints New CEO
Marcel Härtlein, who was most recently head of digital and IT at crystal maker and Aura member Lalique, will focus on expanding the group’s global membership.
Nike Sold RTFKT in December
The sale came roughly a year after the virtual sneaker and fashion brand ceased operations.
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.
H&M Releases First Images With AI Digital Twins
The company debuted the images on Instagram on Wednesday, in a post that explained its approach to AI imagery.
Crypto-Luxury Brand 9dcc Is Shutting Down
The brand cited headwinds in web3 and softness in the luxury market for its decision in an announcement Tuesday.
Apparel Manufacturing Countries Seek to Negotiate With Trump on Tariffs
Asian manufacturing hubs for fashion and footwear including Vietnam, Indonesia, Cambodia and India have said they won’t retaliate against Trump’s tariffs and are willing to make concessions.
US Clothing Prices Fall in January
While prices for all goods rose, apparel bucked the trend.