Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
Workplace & Talent
Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?
Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.
Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?
Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.
Marketing
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Marketing
The Metrics That Matter in Today’s Creator Economy
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
The Metrics That Matter in Today’s Creator Economy
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
Creative Class
Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
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Direct-to-Consumer
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Retail
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Retail
Drake’s Leaves Its British Preppiness Intact Under New Owner
The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.
Drake’s Leaves Its British Preppiness Intact Under New Owner
The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.
Retail
The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.
The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.
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Retail
Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.
Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.
Technology
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
Direct-to-Consumer
Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Retail
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
The News in Brief
Mytheresa Parent Company Returns to Growth in Sales and Profits
LuxExperience, which comprises the German luxury e-tailer and Yoox Net-a-Porter, logged increases in net sales and adjusted EBITDA after both fell in the previous quarter.
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Ssense Owners Receive Court Approval to Buy Back Company
The closing of the transaction that will see the embattled e-tailer’s founders retain ownership is still pending regulatory approval, according to an internal memo viewed by BoF.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
Spangle Raises $15 Million Series A
The AI-powered e-commerce software provider is valued at $100 million with its latest funding round.
Vestiaire Collective Co-Founder Exits
Fanny Moizant, who co-founded the luxury resale site with Sophie Hersan and Sébastien Fabre in 2009, announced her departure on LinkedIn on Monday, saying ‘it was not a decision I initiated.’