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Maliha Rehman

Maliha Rehman is a contributing writer at The Business of Fashion. Rehman is a Pakistani writer specialising in fashion and beauty. She is currently the fashion and entertainment writer at Dawn Newspaper, and her words can be found in the Express Tribune, Libas, Hello! Pakistan, and Hello! India. She is also the founder of fashion and lifestyle magazine Gloss Etc.

    Global Markets

    Pakistani Fashion Brands Chase Global Diaspora

    From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.

    Global Markets

    Pakistani Fashion Brands Chase Global Diaspora

    From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.


    Global Markets

    The Denim Industry’s ‘Best-Kept Secret’

    Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.

    Global Markets

    The Denim Industry’s ‘Best-Kept Secret’

    Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.


    Global Markets

    Dowry Disputes Entangle Fashion Designers

    Bridal couture is big business in Pakistan, Bangladesh and India where designers can get caught in the middle of disputes over dowries as well as cultural and ethical debates surrounding the practice.

    Global Markets

    Dowry Disputes Entangle Fashion Designers

    Bridal couture is big business in Pakistan, Bangladesh and India where designers can get caught in the middle of disputes over dowries as well as cultural and ethical debates surrounding the practice.


    Beauty

    Getting Rich From the Skin Lightening Trade

    Beauty giants like Unilever and L'Oréal are cashing in on a global skin lightening and bleaching industry worth between $10 and $20 billion.

    Beauty

    Getting Rich From the Skin Lightening Trade

    Beauty giants like Unilever and L'Oréal are cashing in on a global skin lightening and bleaching industry worth between $10 and $20 billion.


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    Marketing

    In South Asia, the Cult of the Catwalk Celebrity

    South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?

    Marketing

    In South Asia, the Cult of the Catwalk Celebrity

    South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?


    Global Markets

    Swarovski Blings Up the Orient

    The Austrian crystal maker is tapping emerging markets in the Middle East and Asia by adding luxury embellishments to traditional garments.

    Global Markets

    Swarovski Blings Up the Orient

    The Austrian crystal maker is tapping emerging markets in the Middle East and Asia by adding luxury embellishments to traditional garments.


    Global Markets

    Fashion Entrepreneurs Stitch Together India and Pakistan

    A bonanza awaits fashion entrepreneurs who can build bridges between India and Pakistan. But can business interests overcome a deeply troubled past?

    Global Markets

    Fashion Entrepreneurs Stitch Together India and Pakistan

    A bonanza awaits fashion entrepreneurs who can build bridges between India and Pakistan. But can business interests overcome a deeply troubled past?


    Retail

    The Moral Fabric of Pakistan’s Fashion Week

    Politics, culture and religion impact every fashion market around the world, but, in Pakistan, they steer the industry like nowhere else.

    Retail

    The Moral Fabric of Pakistan’s Fashion Week

    Politics, culture and religion impact every fashion market around the world, but, in Pakistan, they steer the industry like nowhere else.

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