Maliha Rehman
Pakistani Fashion Brands Chase Global Diaspora
From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.
Pakistani Fashion Brands Chase Global Diaspora
From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.

The Denim Industry’s ‘Best-Kept Secret’
Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.

The Denim Industry’s ‘Best-Kept Secret’
Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.

Dowry Disputes Entangle Fashion Designers
Bridal couture is big business in Pakistan, Bangladesh and India where designers can get caught in the middle of disputes over dowries as well as cultural and ethical debates surrounding the practice.

Dowry Disputes Entangle Fashion Designers
Bridal couture is big business in Pakistan, Bangladesh and India where designers can get caught in the middle of disputes over dowries as well as cultural and ethical debates surrounding the practice.

Getting Rich From the Skin Lightening Trade
Beauty giants like Unilever and L'Oréal are cashing in on a global skin lightening and bleaching industry worth between $10 and $20 billion.

Getting Rich From the Skin Lightening Trade
Beauty giants like Unilever and L'Oréal are cashing in on a global skin lightening and bleaching industry worth between $10 and $20 billion.
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In South Asia, the Cult of the Catwalk Celebrity
South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?

In South Asia, the Cult of the Catwalk Celebrity
South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?

Swarovski Blings Up the Orient
The Austrian crystal maker is tapping emerging markets in the Middle East and Asia by adding luxury embellishments to traditional garments.

Swarovski Blings Up the Orient
The Austrian crystal maker is tapping emerging markets in the Middle East and Asia by adding luxury embellishments to traditional garments.

Fashion Entrepreneurs Stitch Together India and Pakistan
A bonanza awaits fashion entrepreneurs who can build bridges between India and Pakistan. But can business interests overcome a deeply troubled past?

Fashion Entrepreneurs Stitch Together India and Pakistan
A bonanza awaits fashion entrepreneurs who can build bridges between India and Pakistan. But can business interests overcome a deeply troubled past?

The Moral Fabric of Pakistan’s Fashion Week
Politics, culture and religion impact every fashion market around the world, but, in Pakistan, they steer the industry like nowhere else.

The Moral Fabric of Pakistan’s Fashion Week
Politics, culture and religion impact every fashion market around the world, but, in Pakistan, they steer the industry like nowhere else.
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