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Liz Flora

Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she has also reported from New York and Beijing. Previously, she was the West Coast Correspondent at Glossy and host of the Glossy Beauty Podcast. Her work has also appeared in Women’s Wear Daily, CNN Style, Artnet, Slate and The Atlantic. She holds a master’s degree from Columbia University and a bachelor’s degree from the University of Chicago.

    Beauty

    The Beauty Brands ChatGPT Tells People to Buy

    Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.

    Beauty

    The Beauty Brands ChatGPT Tells People to Buy

    Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.

    Beauty

    Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

    With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.

    Beauty

    Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

    With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.

    Beauty

    How Fake AI Influencers Generate Real Cash

    From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.

    Beauty

    How Fake AI Influencers Generate Real Cash

    From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.

    Beauty

    What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

    Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.

    Beauty

    What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?

    Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.

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    Beauty

    How Dubai Became a Hotbed for Fragrance Dupes

    A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.

    Beauty

    How Dubai Became a Hotbed for Fragrance Dupes

    A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.

    Beauty

    The Anti-AI Aesthetic Taking Over Social Media

    Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.

    Beauty

    The Anti-AI Aesthetic Taking Over Social Media

    Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.

    Beauty

    The Top Trends That Will Define Beauty in 2026

    From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

    Beauty

    The Top Trends That Will Define Beauty in 2026

    From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

    Beauty

    What’s Next for Moon Juice

    The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.

    Beauty

    What’s Next for Moon Juice

    The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.

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    Beauty

    How Salt & Stone Made Fancy Deodorant Into a $140 Million Business

    With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.

    Beauty

    How Salt & Stone Made Fancy Deodorant Into a $140 Million Business

    With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.

    Beauty

    Stranger Things Hairstylist Is Launching a Hair Care Brand

    The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.

    Beauty

    Stranger Things Hairstylist Is Launching a Hair Care Brand

    The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.

    Marketing

    Case Study | The Art & Science of World-Building

    Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.

    Marketing

    Case Study | The Art & Science of World-Building

    Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.

    Beauty

    Brands Try to Get the Tone Right for Holiday 2025

    From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.

    Beauty

    Brands Try to Get the Tone Right for Holiday 2025

    From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.