Kenneth Pucker
Lessons From Trump’s Degrowth Experiment
The US President’s tariffs are effectively achieving what a decade of sustainable fashion campaigning couldn’t accomplish: curbing overconsumption. It won’t result in meaningful environmental gains, argues Kenneth P. Pucker.
Lessons From Trump’s Degrowth Experiment
The US President’s tariffs are effectively achieving what a decade of sustainable fashion campaigning couldn’t accomplish: curbing overconsumption. It won’t result in meaningful environmental gains, argues Kenneth P. Pucker.
Tariffs Won’t Kill Fast Fashion, But They Might Kill Sustainable Fashion
Some have hailed America’s escalating trade war as a means to finally curb overconsumption of cheap goods. Instead, the economic hardship its likely to bring on will eviscerate efforts to transform the industry for the better, writes Kenneth P. Pucker.
Tariffs Won’t Kill Fast Fashion, But They Might Kill Sustainable Fashion
Some have hailed America’s escalating trade war as a means to finally curb overconsumption of cheap goods. Instead, the economic hardship its likely to bring on will eviscerate efforts to transform the industry for the better, writes Kenneth P. Pucker.
Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk
A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.
Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk
A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.
Why Fashion Isn’t Making Climate Progress and What Needs to Change
Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action, writes Kenneth P. Pucker.
Why Fashion Isn’t Making Climate Progress and What Needs to Change
Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action, writes Kenneth P. Pucker.
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Unsustainable Fashion Is Pricing Out the Conscious Consumer
Brands that make products with little concern for environmental and social impact are benefitting from a ‘brown discount,’ undercutting industry efforts to operate more responsibly, writes Kenneth P. Pucker.
Unsustainable Fashion Is Pricing Out the Conscious Consumer
Brands that make products with little concern for environmental and social impact are benefitting from a ‘brown discount,’ undercutting industry efforts to operate more responsibly, writes Kenneth P. Pucker.
Beware Fashion’s Sustainability Retreat
Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
Beware Fashion’s Sustainability Retreat
Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
Fashion’s Confounding Climate Math, Explained
Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.
Fashion’s Confounding Climate Math, Explained
Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.
How to Grow a Fashion Brand Without Trashing the Planet
Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.
How to Grow a Fashion Brand Without Trashing the Planet
Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.
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Why Fashion Should Have a Plastic Tax
The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.
Why Fashion Should Have a Plastic Tax
The fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker.
Beware the ‘Sheinification’ of Fashion
The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.
Beware the ‘Sheinification’ of Fashion
The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.
Why Big Brands Are Pushing Back Against Sustainability Regulations
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
Why Big Brands Are Pushing Back Against Sustainability Regulations
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
How Fashion’s Business Model Is Wasteful by Design
Excess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker.
How Fashion’s Business Model Is Wasteful by Design
Excess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker.