LVMH Announces Young Designers’ Prize Semifinalists for 2026
The twenty emerging labels that were selected will present collections in a showcase at Paris Fashion Week.

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.

The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.

The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.
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Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules than their predecessors.

Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules than their predecessors.

France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.

Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.

Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.
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As wholesale continues to be challenged and marketing costs soar, trunk shows are fuelling sales — that is, for brands that know how to get in front of the right people.

As wholesale continues to be challenged and marketing costs soar, trunk shows are fuelling sales — that is, for brands that know how to get in front of the right people.

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.

Bumps and scratches on a Birkin bag or Cartier watch are no longer repellent for a rising group of fashion consumers — they actually make the item more desirable.

Bumps and scratches on a Birkin bag or Cartier watch are no longer repellent for a rising group of fashion consumers — they actually make the item more desirable.

The greenback’s slide this year is reducing the purchasing power of American consumers, depressing tourism and complicating supply chains already rocked by tariffs. Brands say the overall impact can top 5 percent of sales.

The greenback’s slide this year is reducing the purchasing power of American consumers, depressing tourism and complicating supply chains already rocked by tariffs. Brands say the overall impact can top 5 percent of sales.
The twenty emerging labels that were selected will present collections in a showcase at Paris Fashion Week.
The week will include Rachel Scott’s first runway for Proenza Schouler; while Raul Lopez’s Luar has opted not to show.
Julian Louie, designer of Aubero, and Stephanie Suberville of Heirlome were the runners-up.
Silvia Merati, who joins the brand from Golden Goose, will look to drive international growth and retail development.
The investment will fuel the New York-based brand’s expansion, including into markets such as Europe and Asia.
Last year’s winner Rachel Scott is up for Womenswear Designer of the Year again, and The Row’s Ashley and Mary-Kate Olsen, who have won in the womenswear and accessories categories, are nominated for the menswear award.
September’s edition of NYFW will see Alexander Wang return, as well as appearances from Europe-based Cos, Off-White and Toteme.
The LVMH veteran has been named chairman and chief executive of LVMH Americas as the company navigates a 'complex and evolving geopolitical period.'