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Graciela Martin

Graciela Martin is a contributing writer at The Business of Fashion. She is a journalist, content strategist, and consultant based in London. Martin has written for a number of publications including CNN Style, Vogue México, and Modern Weekly Style. She holds a master's in Fashion Journalism from the London College of Fashion.

    Global Markets

    Why Streetwear Is Still Booming in Latin America

    While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.

    Global Markets

    Why Streetwear Is Still Booming in Latin America

    While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.


    Global Markets

    Latin America’s New Wave of Fashion Photographers

    Diverse talent from Brazil, Mexico, Peru and Argentina are landing high-profile industry gigs thanks to their ability to infuse culturally rich images with commercial appeal in ways that resonate beyond the region.

    Global Markets

    Latin America’s New Wave of Fashion Photographers

    Diverse talent from Brazil, Mexico, Peru and Argentina are landing high-profile industry gigs thanks to their ability to infuse culturally rich images with commercial appeal in ways that resonate beyond the region.


    Global Markets

    Inside Latin America’s $90 Billion E-tailer Mercado Libre

    From Brazil to Mexico, the Argentina-founded e-commerce giant is investing in influencer marketing and magazine advertorials to gain further credibility in the fashion category amid fierce competition from Asian rivals like Shein.

    Global Markets

    Inside Latin America’s $90 Billion E-tailer Mercado Libre

    From Brazil to Mexico, the Argentina-founded e-commerce giant is investing in influencer marketing and magazine advertorials to gain further credibility in the fashion category amid fierce competition from Asian rivals like Shein.


    Global Markets

    Karol G: From Latin Music Icon to Fashion Star

    As the chart-topping Colombian reggaeton singer and BoF 500 cover star becomes a global pop sensation, she is shaking up the fashion industry’s celebrity marketing playbook.

    Global Markets

    Karol G: From Latin Music Icon to Fashion Star

    As the chart-topping Colombian reggaeton singer and BoF 500 cover star becomes a global pop sensation, she is shaking up the fashion industry’s celebrity marketing playbook.


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    Global Markets

    Fashion’s Fragile Recovery in Latin America

    The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?

    Global Markets

    Fashion’s Fragile Recovery in Latin America

    The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?


    Global Markets

    Inside Brazil’s Radical Retail Giant

    With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.

    Global Markets

    Inside Brazil’s Radical Retail Giant

    With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.


    Global Markets

    New Wave of Brazilian Beauty Brands Go Global

    Skincare and makeup brands with exotic botanicals and Millennial appeal are shaking up Brazil’s booming beauty market. Some of these ‘B-Beauty’ players have serious export potential.

    Global Markets

    New Wave of Brazilian Beauty Brands Go Global

    Skincare and makeup brands with exotic botanicals and Millennial appeal are shaking up Brazil’s booming beauty market. Some of these ‘B-Beauty’ players have serious export potential.


    Global Markets

    What’s Next in Shapewear? Look to Latin America.

    Brands from Colombia and Brazil have earned a reputation as global leaders of the shapewear category prompting demand for their meticulously made girdles in spite of the pandemic.

    Global Markets

    What’s Next in Shapewear? Look to Latin America.

    Brands from Colombia and Brazil have earned a reputation as global leaders of the shapewear category prompting demand for their meticulously made girdles in spite of the pandemic.


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    Global Markets

    How to Survive Chaos: Lessons from Venezuela

    Venezuela’s fashion industry has withered after 10 years of turmoil, but some businesses are thriving despite the national crisis. What advice can these veterans of instability offer the rest of us facing an unpredictable future in the year of the pandemic?

    Global Markets

    How to Survive Chaos: Lessons from Venezuela

    Venezuela’s fashion industry has withered after 10 years of turmoil, but some businesses are thriving despite the national crisis. What advice can these veterans of instability offer the rest of us facing an unpredictable future in the year of the pandemic?


    Global Markets

    Luxury Brands Face Uncertain Future in Latin America

    New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?

    Global Markets

    Luxury Brands Face Uncertain Future in Latin America

    New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?


    Global Markets

    Online Battle Heats Up in Latin America

    Despite social unrest and a sluggish economy, Latin America’s fashion e-commerce sector is forecast to grow by more than 20 percent each year from 2019 to 2021. Here’s how to get in on the action.

    Global Markets

    Online Battle Heats Up in Latin America

    Despite social unrest and a sluggish economy, Latin America’s fashion e-commerce sector is forecast to grow by more than 20 percent each year from 2019 to 2021. Here’s how to get in on the action.


    Global Markets

    Luxury Market Anticipates Impact from the 'Trump of the Tropics'

    Worried about his socially conservative agenda but desperate for his promise to usher in economic reform, industry leaders feel torn as the far-right military man Jair Bolsonaro becomes president of Brazil.

    Global Markets

    Luxury Market Anticipates Impact from the 'Trump of the Tropics'

    Worried about his socially conservative agenda but desperate for his promise to usher in economic reform, industry leaders feel torn as the far-right military man Jair Bolsonaro becomes president of Brazil.