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Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty. Krentcil has her own BBC column called The Changing Room, and has also written for BoF's Haul of Fame beauty column. She is the founding editor of Fashionista and has worked at titles such as The Wall Street Journal, Elle, Nylon, and Instyle. Krentcil is a professor of fashion journalism at The New School and has been a guest lecturer at Duke University and FIT.

    Beauty

    Exclusive: Inside Dover Street Parfums Market’s First Pop-Up Spa

    The cult-cool retailer has expanded its beauty selection in recent years, and now debuts its first-ever skincare pop-up in Paris in partnership with the US brand Monastery.

    Beauty

    Exclusive: Inside Dover Street Parfums Market’s First Pop-Up Spa

    The cult-cool retailer has expanded its beauty selection in recent years, and now debuts its first-ever skincare pop-up in Paris in partnership with the US brand Monastery.


    Beauty

    Which Winter Olympians Will Score Beauty Deals?

    As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

    Beauty

    Which Winter Olympians Will Score Beauty Deals?

    As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.


    Beauty

    For These Beauty Products, It’s What’s on the Outside That Counts

    Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

    Beauty

    For These Beauty Products, It’s What’s on the Outside That Counts

    Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


    Beauty

    2016’s Hottest Beauty Brands: Where Are They Now?

    While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.

    Beauty

    2016’s Hottest Beauty Brands: Where Are They Now?

    While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.


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    Beauty

    The Brands Taking Boomers Back to Their Punk Roots

    Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

    Beauty

    The Brands Taking Boomers Back to Their Punk Roots

    Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.


    Beauty

    This Valentine’s Day, Beauty Brands Look to the Single Shopper

    As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?

    Beauty

    This Valentine’s Day, Beauty Brands Look to the Single Shopper

    As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?


    Beauty

    How to Sell the Same Lipstick Twice

    Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

    Beauty

    How to Sell the Same Lipstick Twice

    Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.


    Beauty

    Beauty Brands Are Finding Their Next Customers on the Operating Table

    As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.

    Beauty

    Beauty Brands Are Finding Their Next Customers on the Operating Table

    As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.


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    Beauty

    Why Are Barrette Sales Spiking? Thank Ozempic.

    Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

    Beauty

    Why Are Barrette Sales Spiking? Thank Ozempic.

    Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.


    Beauty

    The Pumpkin Spice Shortage Is Here

    How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.

    Beauty

    The Pumpkin Spice Shortage Is Here

    How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.


    Beauty

    Black Friday’s Latest Boom: Plastic Surgery Clinics

    Nip. Tuck. Get 30 percent off.

    Beauty

    Black Friday’s Latest Boom: Plastic Surgery Clinics

    Nip. Tuck. Get 30 percent off.


    Beauty

    Are Candle Brands Okay?

    A burning question for the $4.1 billion industry.

    Beauty

    Are Candle Brands Okay?

    A burning question for the $4.1 billion industry.