Ezreen Benissan
Indie Perfume Brand Maison Crivelli Expands Africa Presence
The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.
Indie Perfume Brand Maison Crivelli Expands Africa Presence
The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
The Bank Investing Millions in Africa’s Fashion Industry
Cairo-based Afreximbank is funding projects across the continent, from textile and garment manufacturing facilities in Benin and Nigeria to export programmes for designer brands from Kenya, Ghana and beyond.
The Bank Investing Millions in Africa’s Fashion Industry
Cairo-based Afreximbank is funding projects across the continent, from textile and garment manufacturing facilities in Benin and Nigeria to export programmes for designer brands from Kenya, Ghana and beyond.
The Case for Lab-Grown Hair Extensions
Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.
The Case for Lab-Grown Hair Extensions
Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.
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African Beauty Brands Head to the Lab
The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.
African Beauty Brands Head to the Lab
The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.
Why Beauty Masterclasses Are Big Business in Africa
These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.
Why Beauty Masterclasses Are Big Business in Africa
These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
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The Retailers Unlocking Africa’s Luxury Market
Global brands have traditionally prioritised multi-brand stores in South Africa, Nigeria and Morocco to gain a foothold on the continent. Now, some are looking further afield to boutiques in Kenya, Angola and Egypt.
The Retailers Unlocking Africa’s Luxury Market
Global brands have traditionally prioritised multi-brand stores in South Africa, Nigeria and Morocco to gain a foothold on the continent. Now, some are looking further afield to boutiques in Kenya, Angola and Egypt.
The Indie Beauty Brands Transforming Africa’s Hair Care Market
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
The Indie Beauty Brands Transforming Africa’s Hair Care Market
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.