Emily Jensen
Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
Beauty’s Opportunity in Women’s Sports
With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.
Beauty’s Opportunity in Women’s Sports
With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.
The Opportunity in Private Label Beauty
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.
The Opportunity in Private Label Beauty
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.
The Perfumers Driving the Fragrance Industry
While brand names and celebrities get the public to buy scents, it’s leading behind-the-scenes noses who fuel innovation and set key trends.
The Perfumers Driving the Fragrance Industry
While brand names and celebrities get the public to buy scents, it’s leading behind-the-scenes noses who fuel innovation and set key trends.
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