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Diana Pearl

Senior News and Features Editor

Diana Pearl is Senior News and Features Editor at The Business of Fashion (BoF). She is based in New York and drives BoF’s marketing and media coverage. Previously, Diana was the brands editor at Adweek and a reporter at People magazine. She has a Bachelors in Magazine Journalism and History from the S.I. Newhouse School of Public Communications at Syracuse University.

Marketing

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.

Marketing

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.

Retail

How New York’s Minimalists Are Adapting to a Maximalist World

New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.

Retail

How New York’s Minimalists Are Adapting to a Maximalist World

New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.

Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.

Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.

Fashion Week

Calvin Klein’s Collection Comeback Continues

Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.

Fashion Week

Calvin Klein’s Collection Comeback Continues

Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.

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Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.

Luxury

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.

Fashion Week

Ralph Lauren Continues Its Winter Marketing Blitz at Home

Following a buzzy menswear show in Milan and outfitting Team USA for the Winter Olympics, Ralph Lauren returned home to New York City to present its latest womenswear collection, a key growth area for the brand.

Fashion Week

Ralph Lauren Continues Its Winter Marketing Blitz at Home

Following a buzzy menswear show in Milan and outfitting Team USA for the Winter Olympics, Ralph Lauren returned home to New York City to present its latest womenswear collection, a key growth area for the brand.

Marketing

Why Is ‘Influencer’ Still a Dirty Word?

Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?

Marketing

Why Is ‘Influencer’ Still a Dirty Word?

Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?

Marketing

The New Rules for Influencer Marketing | The Debrief

This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.

Marketing

The New Rules for Influencer Marketing | The Debrief

This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.

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Marketing

From Hype to Discipline: The New World of Influencer Marketing | Case Study

Influencer marketing is bigger than ever, but it’s also become more complex as the number of creators multiplies, consumers grow more resistant to blatant ads, platforms like Substack gain traction and new tools for tracking performance appear. Fashion brands need to update their strategies.

Marketing

From Hype to Discipline: The New World of Influencer Marketing | Case Study

Influencer marketing is bigger than ever, but it’s also become more complex as the number of creators multiplies, consumers grow more resistant to blatant ads, platforms like Substack gain traction and new tools for tracking performance appear. Fashion brands need to update their strategies.

Marketing

The Creator Economy’s Coming-of-Age Moment | Editor’s Letter

With influencer marketing sector expected to hit $44 billion this year, The Business of Fashion is looking deeper at this rapidly changing industry with a special package on the stakes it’s facing today.

Marketing

The Creator Economy’s Coming-of-Age Moment | Editor’s Letter

With influencer marketing sector expected to hit $44 billion this year, The Business of Fashion is looking deeper at this rapidly changing industry with a special package on the stakes it’s facing today.

Marketing

Is There a Ceiling on Sydney Sweeney’s Selling Power?

The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.

Marketing

Is There a Ceiling on Sydney Sweeney’s Selling Power?

The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.

Marketing

Logomania Didn’t Die — It Evolved

Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.

Marketing

Logomania Didn’t Die — It Evolved

Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.