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Diana Lee

Director of Research & Analysis

Diana Lee is the Director of Research & Analysis at The Business of Fashion (BoF). She is based in London and oversees the content strategy and roadmap for BoF Insights. Diana started off as a consultant and has also worked in entertainment, fashion and hospitality. She has a degree in Economics from Rice University and an MBA from Harvard Business School.

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Retail

The Debrief | Fashion’s Gen-Z Obsession

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.

Retail

The Debrief | Fashion’s Gen-Z Obsession

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.

Sustainability

BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?

With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.

Sustainability

BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?

With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.

Retail

The Implications of Gen-Z for the Fashion Industry — in Five Charts

BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market

Retail

The Implications of Gen-Z for the Fashion Industry — in Five Charts

BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market

Retail

BoF Insights | Gen-Z and Fashion in the Age of Realism

Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.

Retail

BoF Insights | Gen-Z and Fashion in the Age of Realism

Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.