Makeup by Mario Appoints Global President
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.
Daniela Morosini
Beauty
Estée Lauder’s Surprise Acquisition, Explained
The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.
Estée Lauder’s Surprise Acquisition, Explained
The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.
Beauty
The Social Media Trap
Unexpected new features and algorithmic changes at Instagram and TikTok are a reminder that brands and creators can’t become overly reliant on any one platform to drive their business.
The Social Media Trap
Unexpected new features and algorithmic changes at Instagram and TikTok are a reminder that brands and creators can’t become overly reliant on any one platform to drive their business.
Beauty
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Beauty
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
The End of Beauty’s Easy Growth Era
Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.
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Beauty
Prestige Fragrance’s Online Shopping Problem
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.
Prestige Fragrance’s Online Shopping Problem
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.
Beauty
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Beauty
How Indie Beauty Brands Are Surviving on Their Own
In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.
How Indie Beauty Brands Are Surviving on Their Own
In a hyper-competitive beauty landscape, the cost of growth is always rising, and bootstrapped brands can feel outgunned by their better-capitalised peers. Going it alone can mean bigger hurdles, but bigger rewards.
Beauty
Estée Lauder Is Having Some Trouble at Home
International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.
Estée Lauder Is Having Some Trouble at Home
International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.
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Beauty
A New Challenger Is Taking on Sephora in Its Biggest Market
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
A New Challenger Is Taking on Sephora in Its Biggest Market
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
Beauty
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
Beauty
Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals
In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.
Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals
In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.
Beauty
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
The News in Brief
Estée Lauder Companies Executive Kendal Ascher Has Died
Ascher worked at the American cosmetics firm for 25 years.
Comme des Garçons Perfumer Christian Astuguevieille Has Died
The perfumer created signature scents like Amazingreen and Concrete in partnership with founder Rei Kawakubo.
Glossier Lays Off More Than 50 Employees
The US cosmetics label went through a reorganisation on Wednesday that saw around one-third of employees let go.
Lululemon Head Calvin McDonald Named CEO of Wella
McDonald will join the KKR-backed American cosmetics conglomerate on April 2 as it gears up for a reported IPO.
Exclusive: Rare Beauty Appoints Chief Brand and Marketing Officers
The buzzy cosmetics brand, founded by the multi-hyphenate star Selena Gomez, has promoted Joyce Kim and Ashley Murphy to lead its brand and marketing efforts.
LVMH Names Véronique Courtois Head of Beauty Division
Currently chief executive of Parfums Christian Dior, Courtois will oversee LVMH’s entire beauty stable, including Guerlain, Fenty and Benefit Cosmetics.
Pat McGrath Labs Files for Bankruptcy
The embattled cosmetics label has filed for Chapter 11 bankruptcy, according to filings, and cancelled its asset sale scheduled for Tuesday.