Cheryl Wischhover
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
What It Takes to Get Into Sephora
Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.
What It Takes to Get Into Sephora
Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.
How Can Viral Amazon-Native Beauty Brands Grow?
Holding companies and well-financed new Amazon aggregators alike are snapping up beauty and wellness sold exclusively on the platform. But growing them within and beyond the Amazon ecosystem will be challenging.
How Can Viral Amazon-Native Beauty Brands Grow?
Holding companies and well-financed new Amazon aggregators alike are snapping up beauty and wellness sold exclusively on the platform. But growing them within and beyond the Amazon ecosystem will be challenging.
The Biggest Beauty Founders of the ’90s Are Back
Seasoned entrepreneurs like Urban Decay’s Wende Zomnir and Bobbi Brown are hoping they can make lightning strike twice, launching new beauty brands into a vastly different consumer and retail environment.
The Biggest Beauty Founders of the ’90s Are Back
Seasoned entrepreneurs like Urban Decay’s Wende Zomnir and Bobbi Brown are hoping they can make lightning strike twice, launching new beauty brands into a vastly different consumer and retail environment.
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