Skip to main content

Brian Baskin

Executive Editor

Brian Baskin is Executive Editor at The Business of Fashion (BoF). He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals. Brian is a veteran financial journalist, joining BoF from The Wall Street Journal, where as a reporter and editor he covered the global energy market and logistics, among other topics. He started his career writing about health care for the Arkansas Democrat-Gazette, and is a graduate of Brown University.

Marketing

How Fashion Picks Its Hip Hop Style Icons | The Debrief

This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.

Marketing

How Fashion Picks Its Hip Hop Style Icons | The Debrief

This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.

Retail

This Week: Tariff Uncertainty Looms Over Retail Earnings Season

Brands from Prada to Abercrombie & Fitch will provide clarity on how the fashion industry is approaching the newly uncertain trade landscape. Plus, a preview of Paris Fashion Week.

Retail

This Week: Tariff Uncertainty Looms Over Retail Earnings Season

Brands from Prada to Abercrombie & Fitch will provide clarity on how the fashion industry is approaching the newly uncertain trade landscape. Plus, a preview of Paris Fashion Week.

Retail

Tariffs Are Down, But Uncertainty Is Back | The Debrief

The Supreme Court struck down US president Donald Trump’s Liberation Day tariffs, only for new levies to take their place. BoF reporters Marc Bain and Cat Chen unpack what this means for prices, refunds and the supply chain.

Retail

Tariffs Are Down, But Uncertainty Is Back | The Debrief

The Supreme Court struck down US president Donald Trump’s Liberation Day tariffs, only for new levies to take their place. BoF reporters Marc Bain and Cat Chen unpack what this means for prices, refunds and the supply chain.

Luxury

How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

Luxury

How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

ADVERTISEMENT

Global Markets

This Week: Ramadan and Lunar New Year Converge

The two holidays haven’t synced up this closely in a century. That should keep the fashion industry busy, as both have become major global shopping events.

Global Markets

This Week: Ramadan and Lunar New Year Converge

The two holidays haven’t synced up this closely in a century. That should keep the fashion industry busy, as both have become major global shopping events.

Sports

How Fashion Brands Are Winning the Winter Olympics | The Debrief

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.

Sports

How Fashion Brands Are Winning the Winter Olympics | The Debrief

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.

Luxury

This Week: Another Tough Quarter for Kering

Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.

Luxury

This Week: Another Tough Quarter for Kering

Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.

Marketing

The New Rules for Influencer Marketing | The Debrief

This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.

Marketing

The New Rules for Influencer Marketing | The Debrief

This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.

ADVERTISEMENT

Sports

This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)

Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.

Sports

This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)

Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.

Luxury

This Week: What Bernard Arnault Can and Can’t Tell Us About the State of Luxury

The world’s biggest luxury conglomerate reports fourth-quarter earnings on Tuesday, and CEO Bernard Arnault will give his annual, often market-moving press conference.

Luxury

This Week: What Bernard Arnault Can and Can’t Tell Us About the State of Luxury

The world’s biggest luxury conglomerate reports fourth-quarter earnings on Tuesday, and CEO Bernard Arnault will give his annual, often market-moving press conference.

Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.

Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.