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Anushka Challawala

Associate Director of Research & Analysis

Anushka Challawala is an Associate Director of Research & Analysis at The Business of Fashion (BoF) within BoF Insights and is based in London. Anushka started her career as an Equity Research analyst, focusing on thematic-driven investment recommendations across industries including Fashion, Technology Hardware and Sustainability. She has a BSc in Management from The University of Warwick.

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Consumer Trends and Cultural Opportunities in Dubai

The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.

Partner Content

Consumer Trends and Cultural Opportunities in Dubai

The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.


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Dubai’s Evolving Infrastructure and Fashion Value Chain

The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.

Partner Content

Dubai’s Evolving Infrastructure and Fashion Value Chain

The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.


Partner Content

Inside the Fashion Opportunity in Dubai

Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.

Partner Content

Inside the Fashion Opportunity in Dubai

Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.


Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.

Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.


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Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

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