Aminah Khan
When ‘Mea Culpa’ Is the Best Marketing
On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
When ‘Mea Culpa’ Is the Best Marketing
On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
Why American Eagle Is the Last Mall Brand Standing
"In the midst of the pandemic, AEO has opened stores and launched new brands. What’s the secret to its success?"
Why American Eagle Is the Last Mall Brand Standing
"In the midst of the pandemic, AEO has opened stores and launched new brands. What’s the secret to its success?"
It’s Almost Time to Start Paying Retail
"As its closure looms, New York fashion fans look back on Century 21."
It’s Almost Time to Start Paying Retail
"As its closure looms, New York fashion fans look back on Century 21."
Chanel’s $35-Million Solar-Power Play To Help Low-Income Californians
"The partnership between Sunrun and the French brand aims to save 10,000 households $50 a month off electricity bills."
Chanel’s $35-Million Solar-Power Play To Help Low-Income Californians
"The partnership between Sunrun and the French brand aims to save 10,000 households $50 a month off electricity bills."
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