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Alex Li

Associate Director, BoF insights

Alexander is an Associate Director at BoF insights. He partners with fashion and beauty clients on bespoke advisory projects to help them achieve new levels of cultural relevance and commercial success.

    Marketing

    Introducing the BoF Insights Brand Pulse Index

    The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.

    Marketing

    Introducing the BoF Insights Brand Pulse Index

    The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.

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