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Akanksha Kamath

Akanksha Kamath is a contributing writer at The Business of Fashion. Based in London, England, she is a writer and creative consultant with a focus on fashion, culture and arts. Kamath has over a decade of experience in the lifestyle and fashion industry, and was previously fashion features director at Vogue India. She has written for Vogue Business, Harper’s Bazaar, Architectural Digest, and much more. Kamath has a masters in Fashion Communication and Journalism from Central Saint Martins.

    Beauty

    A New Era of Men’s Skincare in India

    Traditional macho marketing is being replaced by inclusive campaigns, science-backed formulations and influencer-led storytelling as Indian men embrace beauty and skincare.

    Beauty

    A New Era of Men’s Skincare in India

    Traditional macho marketing is being replaced by inclusive campaigns, science-backed formulations and influencer-led storytelling as Indian men embrace beauty and skincare.

    Beauty

    Inside the Indian Beauty Retail Wars

    The battle for exclusive international beauty launches is intensifying as Nykaa, Tira and more set their eyes on expansion.

    Beauty

    Inside the Indian Beauty Retail Wars

    The battle for exclusive international beauty launches is intensifying as Nykaa, Tira and more set their eyes on expansion.

    Beauty

    Inside India’s Niche Fragrance Takeover

    A new crop of local perfume brands are reclaiming indigenous ingredients and reviving ancient fragrance-making techniques. But will that be enough to entice Indian consumers to swap international luxury perfumes for perfumes made at home?

    Beauty

    Inside India’s Niche Fragrance Takeover

    A new crop of local perfume brands are reclaiming indigenous ingredients and reviving ancient fragrance-making techniques. But will that be enough to entice Indian consumers to swap international luxury perfumes for perfumes made at home?

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