Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Power Moves | Zegna Taps Asia Advisor, Herschel Names New CEO

This week, Zegna appoints Angelica Cheung to advisory role, while Jon Hoerauf is named chief executive at Herschel.
Angelica Cheung. Getty Images.
Angelica Cheung. Getty Images. (David M. Benett)

Angelica Cheung takes on strategic advisory role for Zegna

The founding chief editor of Vogue China will take on a strategic advisory role with Italian luxury menswear group, Ermengildo Zegna. Cheung will perform this role in conjunction with her full-time position as venture partner at Sequoia Capital’s China branch, which was announced in February.

Herschel Supply Co. recruits CEO from Arc’teryx

Jon Hoerauf joins the Vancouver-based lifestyle company — best known for its backpacks — from the upscale outerwear label. The chief executive role is new for Herschel, which was previously led by its co-founders and managing directors, Lyndon and Jamie Cormack.

ADVERTISEMENT

Bruce Usher, Imruh Asha among new appointments at Dazed

Industry veteran Bruce Usher — formerly creative director of ad agency Wieden+Kennedy — has been named art director of the British style bible, while Jack Mills, who has written for the likes of The Guardian and American GQ, has been brought in as editor. Paris-based stylist Imruh Asha will take the lead as fashion editor, working closely with stylist Claudia Sinclair who has been named Dazed’s new fashion editor at large. Mischa Notcutt, founder of pioneering casting agency 11casting, will take on the role of casting director.


In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON