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LONDON, United Kingdom — This week, we are pleased to introduce Burberry as a new partner on BoF Careers.
Founded in 1856, the UK's biggest luxury brand is in the second year of a 5-year turnaround plan to revive performance and reposition itself as a true luxury player on the back of Riccardo Tisci's aesthetic. Since Tisci joined the brand in 2018 a steady stream of new product has been integrated into its offering, including new heritage-inspired monogram prints on products from high heels to scarves — and a widening of the brand's leather goods offering — while operational shifts like dropping products more regularly have also been adopted.
"This was a good quarter in our multi-year journey to transform Burberry. We increased the availability of products designed by Riccardo, while continuing to shift consumer perceptions of our brand and align our network to our new creative vision. The consumer response was very promising, delivering strong growth in our new collections," Chief Executive Marco Gobbetti said in a statement regarding the company's most recent quarterly results in July 2019. Core to Gobbetti's strategy is an attempt to transform Burberry from a more accessible luxury player to a British rival to French luxury maisons like Christian Dior and Louis Vuitton.
Globally, the company employs approximately 10,000 individuals, with 58 different nationalities represented in the London headquarters alone. Burberry is looking for a Creative Lead for Digital Innovation, a design technologist, a graphic designer for fashion apparel and a brand senior stylist, among other roles.
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