The Best of BoF 2016 | The Top 10 Fashion-Tech Stories

[ 1. Decoding Amazon's Fashion AmbitionsOpens in new window ]

Inside Amazon's fashion studio in Shoreditch, London, which opened in 2015 | Source: Getty

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.

[ 2. The Digital IcebergOpens in new window ]

Source: Shutterstock

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.

[ 3. Is the New Style.com Working?Opens in new window ]

Inside Style.com’s open-plan offices in the Camden neighbourhood of London | Source: Courtesy

Just over a month after the launch of Condé Nast’s new e-commerce venture. BoF’s Vikram Alexei Kansara sits down with Franck Zayan, president of Style.com, to investigate if it is working.

[ 4. Is Fashion Ready for the AI Revolution?Opens in new window ]

Source: Shutterstock

Artificial intelligence can help businesses align supply and demand, scale personal service and design better products.

[ 5. Will the ‘Sharing Economy’ Work For Fashion?Opens in new window ]

Rent the Runway offers customers access to an "unlimited" closet | Source: Rent the Runway

For ‘sharing economy’ giants like Uber and Airbnb, the future of consumption is access, not ownership. Will it work for fashion?

[ 6. Fashion’s Fourth Industrial RevolutionOpens in new window ]

Inside Modern Meadow's cellular engineering lab | Source: Courtesy

The beginnings of a fundamental transformation in the way we create, communicate and consume fashion are already taking shape.

[ 7. The Robot OpportunityOpens in new window ]

Inside the Adidas Speedfactory | Source: Courtesy

Robotics can help fashion companies drive business efficiencies in their factories, warehouses and stores.

[  8. Who's Winning the Social Media Shopping RaceOpens in new window ]

Source: Shutterstock

As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.

[ 9. What Fashion Needs to Know About Cyber SecurityOpens in new window ]

Source: Shutterstock

As cyber attacks become more frequent and more severe, how can fashion businesses protect themselves and their customers?

[ 10. Can New Technologies Thwart Counterfeiters?Opens in new window ]

Counterfeit Goyard bags | Source: Shutterstock

New technologies have made it easier for counterfeiters to produce, advertise and distribute fake goods, but they also provide crucial tools for the industry to fight back.

For more articles like this, check out our Fashion-tech channel.