Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury Brands' Digital Lag, L'Oréal's Technology Incubator

This week, luxury brands finally learn an online presence is essential, while Generation Z's use of Instagram rewrites the rules of selling fashion.
Instagram's shoppable photo tags | Source: Instagram
By
  • Tamison O'Connor

Luxury-Goods Companies Are Belatedly Trying to Go Digital (The Economist)
"Only 8 percent of total personal luxury-goods sales take place online, compared with 16 percent for the rest of retail. Now the industry wants that to change."

L'Oréal's Technology Incubator: Creating the Future of Beauty (The New York Times)
"L'Oréal's Technology Incubator partners with academics and entrepreneurs to make products on the forefront of the $438 billion global beauty industry."

Instagram Killed the Retail Store (Bloomberg)
"For members of Generation Z, the photo-sharing site is the core of an instinctive methodology for building a brand, garnering a following, and generating sales."

Amazon Launches Social Media Influencer Referral Program (Retail Dive)
"Influencers will be able to generate referral fees on purchases they drive through their social platforms and activities."

It Only Took 5,000 Years, but the Flip Flop Is Getting Smarter (Fast Company)
"The flip flops will be embedded with a special chip that will help footwear brand Hari Mari gather the same kind of data that an online retailer would get."

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON