Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

Published in the Financial Times

By

Imran Amed

18 February 2008

Today, the Financial Times published its regular Business of Fashion supplement, chock full of industry updates and in-depth articles on the issues that are shaping the industry. It really is a must-read for everyone in the fashion business, whether you are a creative or a corporate, or somewhere in between.

This time, we contributed

[ an articleOpens in new window ]

,

How to reach second base online,

ADVERTISEMENT

encouraging established luxury and fashion companies to start thinking about Internet as a communication tool, not just a tool for selling and advertising. In fact, if done cleverly, this can be used to re-establish the communication and relationships that Luxury Goods companies were once known for.

We would love to hear what you are thinking on Fashion 2.0 these days, and about any brands that you think are leading the way. The full PDF of the article is available here.

In This Article

Topics

Technology

Organisations

The Financial Times

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Opinion: Online Shopping Could Be AI’s Next Victim

Opinion: Online Shopping Could Be AI’s Next Victim

The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

Fashion Startup Founder Pleads Guilty in $300 Million Fraud

Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

Victoria’s Secret Forecasts Its Best Year Since L Brands Split

The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.

Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes

The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .