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Bits & Bytes | eBay Launches Authentication Programme; What the VPN Ban Means for Luxury in China

This week, eBay's verification programme aims to rival competition from sites like The Real Real, while the VPN ban could restrict access to marketing campaigns.
Ebay | Source: Shutterstock
By
  • Victoria Berezhna

EBay Takes on the RealReal and Other Fashion Resellers With Launch of Authentication Programme (TechCrunch)
"eBay Authenticate will allow sellers to opt in to have their goods verified. Initially, the service will focus on luxury handbags across 12 high-end brands, including Louis Vuitton, Chanel and Hermès. The move comes at a time when eBay is challenged by pre-owned fashion e-commerce competitors."

What the Alleged VPN Ban Could Mean for Luxury Brands in China (Jing Daily)
"VPNs bypass the Great Firewall, used by many of the young Chinese millennials who are more globally-aware. Without VPN services, popular social media sites used by many luxury brands for global marketing campaigns such as Instagram, Facebook and Pinterest are not accessible in Mainland China."

Rent the Runway Expands Its Fashion Subscription Service, Aiming to Put Your Closet out of Business (CNBC)
"The site is adding a membership option to the subscription service that costs $89 per month, and allows users to choose four pieces from more than 200 brands every month, including wardrobe staples and accessories. Having seen 125 percent growth, the company thinks the future is closetless."

Artificial Intelligence Can Say Yes to the Dress (Quartz)
"Start-up Vue.ai is selling technology that analyses pieces of clothing and generates an image of the garment on a human figure of any size or shape, and predict how the garment will fit. Instead of hiring a professional photographer and models, retailers can take a picture of the garment on a plain surface."

Amazon Introduces a Way for Teens to Independently Shop Its Site, Following Parents' Approval (TechCrunch)
"The service allows parents to review orders and set spending limits, and will give teenagers ages 13 through 17 more autonomy. It also gives Amazon a way to addict a whole new crop of shoppers to its larger Prime platform; they can order from over 50 million items that ship for free in two days."

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