Bits & Bytes | Under Armour's Apps, Shopping Social Media, Wooing Millennials

"Silicon Valley's Latest Threat: Under Armour" (Forbes)
"Under Armour's Kevin Plank spent almost $1 billion on fitness apps to outdo Silicon Valley."

"Shopify Adds 'Buy Now' Button For Twitter Users" (Associated Press)
"Twitter users soon will be able to shop with a new "Buy Now" button from the e-commerce company Shopify."

"YouTube Is Now a Place Where You Can Shop" (Mashable)
"YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit."

"Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes" (The New York Times)
"Advertisers are racing to adapt to the shifting media habits of millennials, and much of that effort is going toward developing new ways to connect with them on smartphones and tablets."

"Op-Ed | Why E-tailers Need Brick-and-Mortar Stores" (The Business of Fashion)
"In a multi-channel world, where barriers to entry are falling, online fashion brands and retailers need a network of brick-and-mortar stores to fuel growth, argues Qasim Mohammad."

"Mobile Savings App Ibotta Scores $40 Million" (TechCrunch)
"Mobile shopping app Ibotta has now closed on $40 million in Series C funding to continue to scale its business."