Agenda-setting intelligence, analysis and advice for the global fashion community.
Stitch Fix is Letting Algorithms Help Design New Clothes — and They're Allegedly Flying Off the Digital Racks (Quartz)
"The in-house brand of subscription fashion startup Stitch Fix, Hybrid Designs, employs a data science team that works with the company's order data to predict which clothes customers will want to wear. The team identifies viable gaps in the company's inventory — clothes that people would buy but a designer hasn't made yet."
The Future of the Smartwatch Should Be Smart Watch Bands (The Verge)
"The advantage of integrating the tech into the buckle or band is simple: it lets watchmakers focus on the part of watchmaking that they're best at — making great timepieces. Given that watches have long used an almost universal lug system, it'd be uncomplicated to create bands that would work with almost any watch."
Asos App Allows Shoppers to Snap Up Fashion (The Guardian)
"Last month Asos quietly began testing a feature that allows customers to upload photos snapped from the pages of magazines or from social media to search for a similar outfit. Want to look like Lily James, star of Baby Driver? Take a snap of her pictured in a sequinned gown in this week's Grazia, feed it into the Asos app and up pop 100 similar styles, starting with a £16.50 Miss Selfridge slip dress."
Your Next Beauty Recommendation Might Come From a Robot (Racked)
"Beauty fans can ask a bot for the perfect foundation match or the best lipstick shade for a friend with green eyes. It algorithmically calculates the best product for you, the bot presents the opportunity to purchase, like the futuristic version of a beauty counter employee."
