Agenda-setting intelligence, analysis and advice for the global fashion community.
Snap is Developing a Second Version of Spectacles Which May Include Augmented Reality (Tech Crunch)
"It seems increasingly likely that Spectacles II will ship with augmented reality features built in. A major clue came last month when a Snap patent application for AR glasses was discovered by Mashable."
Why Is Google Digitising the World's Fashion Archives? (The Business of Fashion)
"For end users, it's a cultural rabbit hole and research tool. For partners, it's a way to reach a much wider audience online, furthering both their educational mandates and marketing objectives. But the benefit to Google is more complex."
The End of Style.com: Condé Nast Inks New Partnership with Farfetch (The Business of Fashion)
"By partnering with Farfetch, a leader in e-commerce and technology, Condé Nast appears to focus on its core competency in content, while selectively investing in and forging partnerships with e-commerce companies."
How Glossier Uses Data to Make Content and Commerce Work (Digiday)
"Over the past three years, Glossier and Into the Gloss have traced behavioural customer and audience data across the two properties in order to better position its readers to become shoppers, and vice-versa."
