Agenda-setting intelligence, analysis and advice for the global fashion community.
"Snapdeal, India's Online Marketplace, Plans Listing" (The Financial Times)
"All eyes are on China's Alibaba, the e-commerce behemoth, and its planned US listing – not least from neighbouring India. Senior management at Snapdeal, the online marketplace backed by eBay, are watching the initial public offering (IPO) closely as they mull a similar listing themselves. Co-founder, Kunal Bahl, told beyondbrics that the company could launch an IPO in 18 to 24 months' time."
"iBeacons Usher in the Contextual Shopping Era" (TechCrunch)
"According to a study by inMarket, the use of beacons (Apple brands these as iBeacons, and has already shipped millions of capable devices) in retail stores caused a 19x increase in interactions with advertised products, a 16.5x increase in app usage in-store and a 6.4x increase in the likelihood that a shopper kept an app that sent them a beacon message on their phones."
"WalmartLabs Grabs Its First 'Silicon Alley' Startup With Acquisition Of Fashion App Stylr" (TechCrunch)
"@WalmartLabs, the retailer's Silicon Valley-based R&D and innovation center, is today announcing its 13th acquisition — and its first from New York's 'Silicon Alley' — with the acquisition of fashion app Stylr. The app, which helps consumers find clothes they love in nearby stores, will be shut down."
"Wearable Jewelry Makes Its Big, Boring Debut While We All Await the Real Innovation" (Pando Daily)
"Wearable makers have finally discovered that women exist. In the last few months there's been a multiplicity of companies appearing to target the finer tastes of the female gender with 'smart jewelry.' Rings, bracelets, and necklaces galore that are fashion first and technology second, rather than the typical geeky alternative."
"Burberry Launches Twitter-Based Calendar Invites" (Mashable)
"Fashion brand Burberry used Twitter's Cards feature to let users subscribe to the brand's calendar, an addition that other brands could potentially use to cultivate an engaged following on the platform. Cards, which Twitter introduced in 2012, lets developers add multimedia experiences to their tweets."
