Agenda-setting intelligence, analysis and advice for the global fashion community.
"Snapchat Raised $1.8B in a Series F Round; Leaked Deck Reveals Revenues, User Numbers" (Techcrunch)
"An SEC filing has been made today with information about Snapchat's latest Series F round, in which it has raised $1.8 billion."
"Most Online Clothes Shoppers Send Something Back" (BBC)
"Researchers who questioned over 1,000 online shoppers found women's clothing had been returned by 63% of them."
"Why Snapchat's Influencer Economy Runs on Hot Tubs, Selfies, and Whey Protein" (Bloomberg)
"For now, many brands are sitting on the sidelines, wary that these professional influencers aren't all that influential."
"Myntra Aims to Increase Sales by 90 Percent This Fiscal Year" (Live Mint)
"Online fashion retailer Myntra expects to increase gross sales by 90% to Rs.5,000 crore, net of discounts, this financial year by improving its product selection, adding new categories and re-opening its desktop website."
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"Why Buy Buttons on Pinterest and Instagram Haven't Taken off for Retailers" (Digiday)
"They generate very low sales volume to retailers and are negligible for most large brands, according to Sucharita Mulpuru, principal analyst for Forrester."
"Online Retailers Should Care More About the Post-Purchase Experience" (Harvard Business Review)
"It's important for brands to remember this is not the end of the journey for the customer."
