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Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Smart Rings, Social Media, L'Oréal Turns to Tech

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Ringly wearable tech accessories | Source: Ringly
By
  • Kati Chitrakorn

"Everyone Wants to Make Smart Rings — But No One Knows What For" (Wired)
"In a sense, smart rings are everything we want wearables to be. They're jewellery first and gadgets second."

"How Social Media Is Transforming the Fashion Industry" (BBC News)
"Companies with higher levels of engagement on Instagram are tending to grow their online sales faster than their less clued-up rivals, turning the traditional fashion hierarchy on its head."

"L'Oréal's Latest Beauty Secret: It's Acting Like a Tech Company" (Fast Company)
"A sticker that measures UV exposure and connects with your smartphone to notify you to put on sunscreen is a winning pitch. And it represents a far larger opportunity — the merging of the $115 billion global skin-care market with the $223 billion consumer electronics industry."

"Will Fashion Site Polyvore's Millions of Female Users Embrace Menswear?" (Fortune)
"Menswear is Polyvore's fourth category, along with women's fashion, beauty, and home décor, and the first it's added since Yahoo acquired the site last year for $230 million."

"As Its Market Grows, Nigerian E-Commerce Startup Africa Internet Group Raises $83 Million" (TechCrunch)
"Africa Internet Group — which owns online retailer Jumia and 9 other e-ventures — will receive €75 million ($83 million) from Europe's AXA Insurance in exchange for 8 percent equity stake."

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